Tiger Pistol Expands Partnership with The Wendy’s Company to Empower Franchisees with TikTok Advertising
In a strategic move to enhance local advertising efforts and engage with modern consumers, Tiger Pistol, the most advanced local social media advertising platform, and The Wendy’s Company are thrilled to announce the expansion of their partnership to include TikTok advertising.
“Wendy’s values Tiger Pistol as an essential partner in our mission to empower our local markets with top-tier advertising solutions,” said Kristin Tormey, Global Director, Social Media & Digital Engagement at The Wendy’s Company. “Having already achieved remarkable success together in running Facebook and Instagram ads across our extensive network of over 6,000 restaurants, we aim to continue our industry leadership by facilitating the creation of high-quality, brand approved TikTok ads for our franchisees. Tiger Pistol has been instrumental in developing the necessary technology to bring this vision to life. Together, we are setting significant milestones and continue to lead the industry forward.”
Working together, Tiger Pistol is helping Wendy’s franchise restaurants engage with their local communities through vertical video to capture higher levels of engagement from their target audiences. This format minimizes distractions and provides a visually appealing experience, maximizing each ad’s impact. Additionally, shorter video ads are easier for consumers to digest quickly and share with others. According to Capterra’s TikTok Marketing Survey, over half of small retailers and restaurants marketing themselves on TikTok have found immense value in the platform, with 78% realizing a positive return on investment with TikTok ads.
“TikTok’s explosive growth continues unabated, making it an essential addition to Tiger Pistol’s advertising ecosystem,” said Paul Elliott, CEO, Tiger Pistol. “Our collaboration reflects Wendy’s dedication to aligning with contemporary consumer preferences and its commitment to delivering top-tier advertising solutions to its franchisees.”
Tiger Pistol links brands to franchise locations using an easy-to-use, but powerful advertising platform. This platform harnesses the influence of social advertising to attract new customers. Franchise owners or their agency partners can select from a variety of brand-created ads designed to meet their specific business objectives, whether it’s recruiting, increasing foot traffic, or promoting special deals.
For franchise owners and agencies managing multiple locations, Tiger Pistol’s campaign editor simplifies the process by consolidating all campaigns into one efficient workflow. This streamlines the creation of multiple campaigns, even those with complex funding structures. With just a single click, a user can allocate funds for individual store-level campaigns or make collective payments across numerous store locations.
See how Tiger Pistol helps restaurants thrive in competitive markets.
Want to see how Tiger Pistol can help?
Related Posts
A Social Media Advertiser’s Guide to TikTok, Facebook, & Instagram: Objectives & Budget
Facebook, Instagram, and TikTok stand out as powerful platforms for brands looking to connect with their audiences. These platforms offer a range of advertising objectives and budgeting options, tailored to fit various marketing goals. This guide will help you better understand these social media advertising platforms, their available objectives, and some best
Amazon Sponsored Display: Reach Relevant Audiences in Relevant Locations
Amazon Sponsored Display offers unmatched precision in targeting the right customers, helping brands connect with the local audiences that matter most. Leveraging exclusive customer insights and shopping signals, advertisers can define, reach, and engage with audiences that align with their business goals. Advertisers can tap into Amazon’s extensive array of
TikTok Advertising Excellence: 12 Field-Tested Strategies for Superior Results
TikTok has emerged as a powerhouse platform for advertisers looking to reach a youthful and engaged audience. To excel at TikTok advertising, follow these 12 expert best practices: Clear Objectives for TikTok Ads: Establishing Measurable Goals Kickstart your TikTok journey by establishing crystal-clear performance objectives. Whether it’s boosting brand a
Tiger Pistol’s New Playbook Tackles Top Franchise Marketing Challenges
Tiger Pistol’s playbook is an invaluable resource for franchise marketers aiming to maintain brand integrity, bridge franchisee advertising skill gaps, and prove the worth of their local marketing endeavors. Franchise brands face unique hurdles in maintaining brand integrity, addressing advertising skill disparities, and demonstrating the effectiveness of
