New Capability Allows Clients to Boost Revenue by Offering Ongoing Campaigns
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently launched a Recurring Campaign feature to expand user options for managing Facebook and Instagram advertising campaigns on the platform.
“Tiger Pistol has taken our innovative technology to a new level of scale and efficiency with Recurring Campaigns,” said Paul Elliott, CEO, Tiger Pistol. “Now our clients can further automate their campaign creation process to drastically cut operational hours and dramatically boost profits with recurring revenue.”
The capability allows clients to effectively and efficiently set up and manage multiple, auto-generated social advertising campaigns at the same time. Clients can now run multiple recurring campaigns with customized campaign dates, ad objectives, audiences, and creative assets for their end-advertisers. This feature enables clients to schedule future seasonal campaigns, promotions, and offers in advance, while still taking advantage of Tiger Pistol’s automated A/B testing.
“This capability is so intuitive, with its sleek and instinctive user interface, that even those with limited knowledge of Facebook advertising can easily configure campaigns that will continue to optimize month over month,” said Casey Zaffin, VP Client Management, Tiger Pistol. “The ease-of-use allows clients to distribute multiple recurring Facebook and Instagram campaigns in just minutes.”
With Recurring Campaigns, clients also have the opportunity to A/B test multiple campaign assets on a daily, weekly, or monthly basis, taking advantage of Facebook’s campaign budget optimization to achieve high performing, low cost advertising campaigns.
“Recurring Campaigns are a particularly useful capability for clients who have static long-term campaigns they want to set-and-forget, while still ensuring that ads are optimized based on performance,” said Zaffin. “Since launch, we’ve already seen great success with ads focused on promotional content, and seasonal and holiday campaigns.”
“When clients and their teams can spend less time building campaigns, they can spend more time focusing on optimization and growth,” said Elliott. “With the ability to input a variety of assets and control campaign launches, Recurring Campaigns are an ideal solution for any large-scale advertiser.”