Are You Leveraging Reels and TikTok Effectively for Your Brand?
Understanding the distinct landscapes of Reels (spanning Facebook and Instagram) and TikTok is vital. Each platform offers unique opportunities and considerations for vertical video ads. By comparing them side-by-side, we aim to equip you with the knowledge to use these publishers effectively, tailoring your strategy to harness the strengths of each. Audience:
How to Create Effective Vertical Video Ads
In the last five years, social media advertising has experienced a notable shift with the rise of vertical video through TikTok and Reels. With mobile devices becoming the primary platform for consuming content, businesses are increasingly leveraging vertical videos to nurture discovery and engage their audiences effectively. However, creating impactful vertica
INFOGRAPHIC: The Power of Vertical Video Advertising
As vertical video posts dominate social feeds, it’s evident that this trend isn’t just growing—it’s flourishing, especially on powerhouse platforms like Facebook, Instagram, and TikTok. With 90% of global advertisers set to increase their investment in this format, the advantages of adopting vertical video advertising are unmistakable. From
Tiger Pistol’s New Playbook Unlocks the Power of Vertical Video Advertising
Empowering Marketers with Strategies for Impactful Engagement, “The Ultimate Guide to Vertical Video Advertising” is a Comprehensive Guide to Building Best-Practice Creative, Choosing the Right Social Platforms, and Developing a Winning Social Advertising Strategy. Tiger Pistol, the leading local social media advertising platform, recently announced
Tiger Pistol Launches New Capabilities for Targeted Instagram and Facebook Reels Ads
Advertisers Gain Full Control Over Instagram and Facebook Reels Placements, Transforming Campaign Targeting and Performance Tracking Tiger Pistol, the leading local social media advertising platform, recently announced an innovative product enhancement that puts advertisers firmly in the driver’s seat of their Instagram and Facebook Reels placements. Th
The Evolution of Social Media Advertising in 2023: What Lies Ahead in 2024
In the rapidly shifting terrain of social media advertising, a single platform is stealing the spotlight, and it’s showing no signs of slowing down. TikTok, with its exponential growth, is racing ahead as one of the most prominent social platforms of 2023. But the story doesn’t end there. Meta, the tried-and-true veteran in the space, […]
The Ultimate Local Social Advertising Playbook for Agencies
Unlock new revenue streams. Expand your client base. Drive new business. Did You Know? of Brands have an in-house agency of Agencies are finding it “harder” or “much harder” to obtain new business of Agencies say new business won centered on collaboration with in-house agencies Sources: ANA, RSW US Survey The recent rise of in-house […]
Solving Common Marketing Agency Social Advertising Myths
Marketing agencies need to be at the forefront to provide outstanding outcomes for their corporate brand clients. However, misconceptions about campaign strategies can hinder optimal performance. Let’s debunk some common myths and discover how harnessing social AdTech, purposefully designed to leverage Meta’s AI-driven capabilities, can elevate soci
Maximizing Success in Social Advertising: Tiger Pistol Releases the Definitive Guide for Franchise Marketers
Learn how brands can make the most of their national advertising fund with an on-brand, on-demand, high-performing social advertising program. Tiger Pistol, the most advanced collaborative advertising platform, recently announced the launch of their groundbreaking resource, “The Definitive Guide to Paid Social Management for Franchise Marketers.”
Meta’s Might: Ad Performance Boosts Growth in Second Quarter
Don’t let the skeptics fool you – Meta is firing on all cylinders, defying expectations with a stellar second quarter and thriving in the ever-more-crowded ecosystem of paid social media and digital advertising. The Rise of Advantage Plus for Shopping Meta’s relentless journey towards greater market share is worthy of applause. A frontrunner f
