Maximizing Local Impact Across Retail Chains: A Solution for Co-Marketing Campaigns
Retail chain networks operate under a parent-child model, where individual stores function as local entities but are part of a larger corporate structure. Each store in a chain operates under the same brand umbrella, yet the local community may have specific needs or preferences. Streamlining Co-Marketing with Localized Campaigns For brands that sell their prod
Scaling Local Impact: How Brands Can Leverage Independent Dealers, Distributors, or Retailers for Effective Digital Advertising
Working with independent retailers presents challenges in maintaining brand control while achieving local relevance. Each local business partner is unique, with varying levels of marketing expertise and advertising needs. A top-tier local advertising platform simplifies this by enabling brands to publish hyperlocalized campaigns directly from their partnersR
