Streamlining Local Campaign and Funding Management for Great Clips Franchisees with Tiger Pistol

Client: Great Clips 

Industry: Beauty

Challenge: Great Clips, like many franchise organizations, strives to provide tools for franchisees to market at the salon level for salon-specific promotions. Brand managers at Great Clips support franchisees in managing their local marketing efforts. This model requires franchisee investment in local markets while allowing flexibility in choosing marketing tactics that resonate with their local audience. A common challenge in this space is the limited funding options with local marketing technology platforms. This can complicate the billing process for the corporate partner and their franchisees. Great Clips sought a solution that simplified local funding, making it flexible and cost-effective.

Solution: Tiger Pistol’s funding module was designed with flexibility in mind, understanding each organization is structured differently. Great Clips franchisees fund local campaigns, and Tiger Pistol makes the process seamless. Franchisees pay for campaigns as a part of the publishing workflow. This makes launching local social campaigns easier than ever before. With access to a library of brand-approved campaigns, Great Clips franchisees can easily pick, plan, and pay for their campaigns through a simple workflow. Launching local campaigns becomes straightforward, ensuring salon advertising aligns with marketing objectives and drives local results.