Sanofi Partners with Tiger Pistol to Grow Market Share and Redefine Advertising Effectiveness
Sanofi capitalizes on patient/pharmacy trust with national-to-local social campaigns run through independent pharmacy network
Tiger Pistol announced today a partnership with Sanofi, a leading, globally-recognized healthcare company, to power its national-to-local social advertising programs.
A Strategic Partnership for Local Impact
This partnership enables Sanofi to continue to grow market share for key health and beauty products by launching highly-localized social campaigns from the Facebook Pages of the independent pharmacies where Sanofi products are sold.
According to Camila Hadad, Digital and Media Lead Region COPAC at Sanofi,
“Our partnership with Tiger Pistol uniquely facilitates a deeper connection to the independent pharmacies we rely on to sell our products and makes it easy to reach new customers at the community level through their local pharmacy. Tiger Pistol provides us with a real win-win value proposition.”
Patient Trust in Pharmacies at an All-Time High
The environment is ripe for collaborative advertising between pharmaceutical brands and their pharmacy networks. According to new research from Columbia University, patient trust in pharmacies has hit a record high, with 80% of patients finding pharmacists to be a reliable source of health information.
“It’s truly a remarkable time for our companies to partner. More and more brands are realizing the rewards of national-to-local social advertising, especially with Meta’s growing focus and commitment to local business partners,” said Paul Elliott, CEO, Tiger Pistol. “By partnering with Tiger Pistol, Sanofi now has a powerful solution for scaling collaborative advertising with their partners, while gaining a deeper understanding of how customers interact with its network of independent pharmacies.”
Sanofi Strengthens Market Share with Localized Social Advertising
For the initial program launch, Sanofi invited its local pharmacies in Costa Rica to participate in a collaborative advertising program by simply connecting their local Facebook Page via the Tiger Pistol Platform. Once partners were connected, the Sanofi marketing team deployed localized campaigns featuring the pharmacy and Sanofi’s product offer, directing consumers to their nearest local pharmacy for purchase. Tiger Pistol’s reporting dashboard allows Sanofi to see performance for each participating pharmacy and understand where demand is highest versus areas where they need to gain more ground. Sanofi’s partnership with Tiger Pistol has already identified massive advertising savings for the pharmaceutical brand.
Massive Cost Savings and Better Results
“We’re thrilled with the initial results of our collaborative campaigns, which showed nearly a 70% decrease in cost of advertising over our past national campaigns,” said Hadad.
Sanofi’s partnership with Tiger Pistol demonstrates the power of collaboration between brand and partners to supercharge social advertising programs.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
The Power of Local Social Advertising
Local social ads launched from a local business partner’s Facebook Business Page hold a treasure trove of benefits. Whether your multi-location brand comprises franchises, corporate-owned locations, or a network of independent retailers, you need a strategy that drives sales to each specific store. Local social ads empower you to do just that. Direct Action L
Amazon Sponsored Display: The New Frontier for Local Advertising
Amazon has taken a major step by opening its powerful suite of advertising solutions to small businesses and franchises that don’t sell products in its marketplace. In late 2023, Amazon launched a Sponsored Display program allowing service-oriented companies to harness Amazon’s vast audience data to target ads directly to those aligned with your fun
From Compliance to Campaign Execution: Why Local Social Advertising at Scale Requires Specialized Expertise
Effective Facebook and Instagram advertising at scale requires specialized expertise to ensure campaigns are developed and executed in a way that maximizes results. When evaluating a social AdTech partner, make sure they can speak in-depth about how their team and tools address the following areas of importance. Meta’s Constantly Changing Landscape Meta is ev
Tiger Pistol Launches 2025 Planning Guides to Empower Local Advertising Success Across Key Industries
Comprehensive Resources Equip Marketers with Actionable Strategies to Tackle Industry-Specific Challenges and Drive Measurable Results Tiger Pistol, the most advanced local advertising platform, announces the release of its highly anticipated 2025 Planning Guides, designed to help marketers across industries maximize their local advertising impact. Each guide o