Navigating the Surge of In-House Agencies: The Service Offering That Marketing Agencies Can Employ to Drive Incremental Client Growth and New Business
A Comprehensive Playbook by Tiger Pistol Reveals the Untapped Potential of Local Social Advertising for Agencies
As the marketing landscape sees a significant shift towards in-house agencies, a new guide by Tiger Pistol, the most advanced collaborative advertising platform, aims to help external agencies navigate this challenge, demonstrating how to leverage a local social advertising offering to unlock new revenue streams, expand their client base, and drive new business.
“The Ultimate Local Social Advertising Playbook for Agencies: A Guide to Building a Local Social Ads Offering That’s Profitable for Agencies and Their Clients,” offers agencies key insights and transformative strategies to turn the rise of in-house agencies into unprecedented opportunities.
Highlighted within the playbook are these key findings:
- The in-house agency takeover: A recent ANA survey highlighted an impressive 82% of brands now possess an in-house agency, signaling the power and influence they hold in the current marketing world.
- Collaborative Efforts: Despite the rise, 92% of brands still collaborate with external agencies, presenting a vast opportunity for partnership and growth.
- The local social advertising goldmine: As brands ramp up their investments in social advertising, there’s a missed opportunity in the area of locally executed Facebook and Instagram advertising.
- The power of AdTech: For agencies looking to tap into this potential, investing in AdTech can be a game-changer, streamlining the cumbersome process of creating, publishing, and monitoring social ads for numerous local business partners.
The playbook serves as a comprehensive manual for agencies seeking to harness the untapped potential of partnering with brands for local activation at scale. It emphasizes the agency-side benefits and delivers a sales talk-track of client-side benefits. These include driving local advocacy, building local business partner loyalty, and increasing revenue through targeted strategies.
“Our playbook is designed to empower agencies with the tools, insights, and strategies they need to navigate the rise of in-house agencies and continue to deliver unparalleled value to their clients.” said Sarah Cucchiara, VP of Business Development at Tiger Pistol. “By employing AdTech, agencies drive operational efficiency through automation enabling them to exponentially expand their services without increasing headcount.”
Moreover, the guide is laden with strategies for success, offering agencies a roadmap to diversify their portfolios, entice new clientele, and remain at the forefront of industry innovations. Don’t miss out on this game-changing resource that promises to redefine the way agencies approach social advertising.
Related Posts
Why Vertical Video Ads Are Essential for Your Advertising Strategy
Leveraging vertical video advertising can amplify your brand’s presence, drive conversions, boost engagement, and connect with the younger, digitally savvy audience. Enhance the Mobile Experience Vertical video ads are tailor-made for mobile devices, ensuring a seamless viewing experience without the hassle of screen rotation. This keeps viewers engaged a
The Overlooked Importance of Local Social Advertising in Comprehensive Marketing Solutions
As brands pivot towards more efficient and streamlined marketing tools, all-in-one local marketing platforms have emerged as the go-to solution. Their appeal is undeniable. Offering a suite of tools and functionalities under a single umbrella, they promise to simplify the complex world of local advertising. Yet, beneath this veneer of comprehensiveness lies an
Bucking the Economic Trend: Winning with National-to-Local Advertising
When faced with the potential of global economic downturn, brands tend to tighten their purse strings where advertising budgets are concerned. Meta recently called this phenomenon out in their Q2 Earnings call: “Q2 saw a broad-based slowdown from many verticals in advertising demand, as advertisers decreased budgets due to economic uncertainty.” While
Performance Testing And Optimization: Continuously Improving Your Ads
Making it easy to manage and execute a distributed social strategy is one thing, but designing tools that will make your collaborative campaigns outperform the competition is another matter entirely. Sounds like bold ambition? Keep in mind that high volumes of micro-campaigns, specific to consumer personas, local businesses, or agents are more cost effec
