Multi-location and Quick-Service Restaurants
Invest in your restaurant operators’ success with easy-to-use, on-brand, on-demand local advertising.
Helping Restaurant Brands Thrive In Competitive Markets
Brand Consistency
Ensures the brand is accurately represented across all local campaigns.
Scale Local Relevance
Through bulk local publishing and automated attribute personalization, create direct call-to-actions that resonate with local audiences.
Local Operator Participation
Easy-to-use tools made for non-marketers means executing local campaigns takes minutes while driving noticeable results creates program advocates.
Effective Ad Spend
Maximize the impact of each advertising dollar with lower costs and higher conversion rates.
How We Help
Simple and scalable, Tiger Pistol’s best-in-class technology and automation streamlines the local advertising management process. Tiger Pistol enables brands to efficiently launch and manage high quantities of single-location campaigns. Workflows built for non-marketers enable your restaurant operators to publish and pay for high-quality, on-brand ads in less than 5 minutes.
Connect
Onboard locations and connect local Facebook Business Pages, TikTok account, and Amazon Ad accounts using our fast, simple tools.
Create
Create brand-approved templates to launch campaigns quickly. These campaigns are stored in a library for easy access.
Publish
Brand can publish thousands of dynamically localized ads from the individual location’s Facebook Page, TikTok account, or Amazon Ad account, or franchisees can choose ads from the brand-approved campaign library, pay, and publish.
Report
Centralize, analyze, and surface campaign data across your operators’ local campaigns in a single, interactive dashboard.
Key Capabilities
Centralize Workflows
Integrate campaigns into a single optimized workflow with custom features built for partners managing multiple locations.
Streamline Approvals
Eliminate the complexities associated with coordinating individual restaurants and securing brand approvals
Test & Optimize
Discover assets that resonate with users with automated A/B testing, then apply learnings to future advertising campaigns
Success Story
Challenge
The Wendy’s Company sought to consolidate their disparate regional agencies into one platform to maintain brand control and unify campaign data.
Solution
Tiger Pistol enabled Wendy’s to unlock unprecedented brand control through a centralized campaign template library and a streamlined multi-step approval process.
1
Unified Source of Franchisee Campaign Data
~7,000
Restaurants Onboarded in 3 Weeks
100%
Brand Control Across All Wendy’s US Franchisees
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Integration for Location Data
“Tiger Pistol’s focus on simplifying and automating the advertising collaboration between our company, agencies, and restaurants is incredibly important to the success of our program, and their innovations, thought leadership, and deep relationship with Meta are simply unmatched.”
Kristin Tormey
Global Director, Social Media & Digital Engagement
Thought Leadership
How to Build a Future-Ready Local Advertising Program for QSR Brands
What worked last quarter may not work next quarter. Platforms evolve. Consumer expectations shift. New competitors enter with aggressive pricing, new formats, or viral content. In this environment, the most valuable asset a QSR brand can build isn’t just a strong campaign. It’s a scalable, adaptable marketing system. Why Local Advertising Infrastructure Mat
How Local Advertising Turns Loyalty Programs into Participation Engines for QSR Brands
Loyalty programs are everywhere, but loyalty itself is hard to earn. 81% of Americans are enrolled in QSR loyalty programs, yet only one-third engage weekly. The challenge isn’t sign-ups. It’s participation. For QSR marketers, the key to activation lies in a familiar place: local advertising. Why Local Advertising Drives Loyalty Engagement Local campaigns
Why Local Results Matter More Than Aggregate Metrics in Franchise Advertising
Marketers are expected to do more than generate impressions. They’re expected to prove impact. But in franchise systems, that’s easier said than done. When campaigns run across hundreds of locations, on multiple platforms, and with varied objectives, performance data often becomes scattered, delayed, or too broad to act on. Aggregate KPIs might look good, b
Additional Playbooks
