Empowering Local Connections: How Kichler Transformed Dealer Relationships with Targeted Paid Social Campaigns
Client: Kichler
Industry: Brand
Challenge: Kichler sought to complement in-store displays with store-level paid social campaigns.
Solution: Tiger Pistol enabled Kichler to run local social ads from their dealers’ Facebook Business Pages connecting consumers and designers to their closest local independent lighting dealer. Each dealer was able to customize their ad based on choices pre-approved by Kichler. Kichler’s relationship with their dealers transformed beyond just a supplier and into a strategic partnership focused on customer acquisition.
Decrease in Advertising Cost vs. National Campaigns
Participating Authorized Dealer Locations
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