How AB InBev Used Social Ads to Connect Fans and Local Businesses During the COPA America

Client: AB InBev

Industry: Beverage

Challenge: AB InBev sought to connect local bars and restaurants to fans during the COPA America Tournament. Facebook and Instagram ads activated fans by highlighting each matchup as the bracket developed.

Solution: Tiger Pistol’s platform enabled the ad creative to be changed quickly across hundreds of campaigns.

"I knew I needed a top-notch team like Tiger Pistol with best in-class technology to realize this trade partner program. Together, we deployed a unique capability to provide hyper-localized social media marketing services at scale, and mobilized communities to support local businesses."

Daniel Ingram

Global Director, Customer Experience

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Participating Pubs, Restaurants, & Retailers

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Fans Reached

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Lower Cost of Advertising

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Tags: Consumer Products Case Study Food & Beverage Case Study

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