Digiday Names Tiger Pistol “Best Social Marketing Platform” for the Third Time in Annual Technology Awards
Continuous innovation for companies that need localized campaign strategies at scale among top reasons for Tiger Pistol’s most recent win.
Tiger Pistol, the premier local advertising platform, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.
Third Digiday Technology Award Win for Tiger Pistol
“Our world-class team of social advertising and channel marketing experts has clearly created something unique in the world of social advertising,” said Paul Elliott, Tiger Pistol CEO. “This repeated recognition by Digiday further validates Tiger Pistol as the true industry innovator, and that our platform effectively solves issues plaguing modern marketers, including scale, localization, connecting partner ecosystems, and gathering the granular local data needed to inform decisions at the national level.”
Award-Winning Work with Franchise and QSR Brands
Digiday honored Tiger Pistol for its work with one of the largest franchise health and beauty companies to drive effective engagement and increase visits for its locations through localized social advertising. Tiger Pistol also received runner-up recognition for its work with one of the nation’s top quick serve restaurants (QSR) brands to power its national-to-local social advertising programs. Elliott said these honors solidify Tiger Pistol as the leader in the world of franchise advertising solutions.
Expanding Franchise Capabilities for Greater Impact
“In the last year, we’ve added new franchise advertising capabilities to our platform that address the delicate balance between the brand control needs of the franchise brand and the local campaign personalization desires of their franchisee,” said Elliott. “Franchisees want locally-relevant and easy-to-implement advertising that delivers on their business objectives; whether that’s driving foot traffic to their locations or recruiting campaigns that enable them to quickly advertise open positions, maximizing advertising efficiency and effectiveness for both the brand and their franchisees.”
Addressing Key Franchise Advertising Challenges
In addition to brand control and partner personalization, Tiger Pistol’s platform also addresses partner campaign visibility, advertising accessibility for non-marketers, and flexible funding models that allow the franchise brand or franchisees to fund their individual store-level campaigns or pay in aggregate across all their store locations. Finally, Tiger Pistol makes it possible for social campaigns to launch from the individual partner’s Facebook Business Page, either by the brand or partner.
Discover how Tiger Pistol can power your local advertising success.
Related Posts
Tiger Pistol Rises to Finalist Round for Digiday Technology Awards’ “Best Social Marketing Platform”
The 2019 and 2020 Winner Shortlisted for its Exceptional Work with Wendy’s and Great Clips. Cross-partner visibility, brand control, and partner customization were among the top reasons Tiger Pistol finds itself named, not once, but twice, on the Digiday Technology Awards’ shortlist for Best Social Marketing Platform. Tiger Pistol, the premier local adver
Supercharging Your Local Partners: Social Advertising Strategies for Targeted Market Growth
Local partners, such as trade partners, agents, franchisees, dealers, or distributors, can serve as valuable conduits to link shoppers from national and regional brand awareness to specific points of purchase. In highly competitive markets, leveraging localized Facebook and Instagram advertising through local partners can be a highly effective strategy for bran
How Local Advertising Across Google, Meta, TikTok, and Amazon Powers AI Discovery for Franchises
The New Era of AI-Driven Visibility Quick service restaurant (QSR) and franchise brands now compete in an attention economy guided by artificial intelligence. When a customer searches for lunch through conversational AI tools, such as ChatGPT, Gemini, or Copilot, visibility depends on how effectively the brand’s data connects to the systems that power those
Unpacking Meta’s Advantage and Advantage+: A Q&A with Tiger Pistol’s VP of Product
We recently caught up with Bob Govia, Tiger Pistol’s VP of Product, for a Q&A. We discussed Meta’s exciting rebranding of its AI campaign automation and optimization functionalities. Furthermore, we explored the latest release of their powerful AI creative capabilities, now accessible through Meta’s marketing API. Unveiling Advantage and
