Franchise Social Media Advertising Playbook
The Definitive Guide to Paid Social Management for Franchise Marketers
Your franchisees want to do social media advertising. In fact, they do it today without you. They’re hiring agencies or relatives, and some even try to do it themselves. While their intentions are admirable, the reality is that their efforts cause brand control headaches for franchise marketers like you.
“The Definitive Guide to Paid Social Management for Franchise Marketers” showcases three key factors franchise brands should include in their paid social program.
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of franchisees are not confident in their social media advertising effectiveness
of franchise digital marketing budgets are reserved for social media advertising
of franchisees are spending marketing dollars to outsource their social media advertising
Franchise Marketers Will Learn How to:
- Take Back Control: Proactively manage your brand, collaborate with your franchisees, and consolidate campaign data across all locations.
- Eliminate Competency Gaps: Workflows built for non-marketers enable your franchisees to publish and pay for high-quality, on-brand ads in less than 5 minutes.
- Satisfy Franchisee Needs: Empower your franchisees with on-brand, on-demand social advertising that meets their business needs. Social ads launch from individual franchisee Facebook Business Pages to ensure direct benefit to their unique locations.
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“Their focus on simplifying and automating the advertising collaboration between our company, agencies, and restaurants is incredibly important to the success of our program, and their innovations, thought leadership, and deep relationship with Meta are simply unmatched.”
Sr. Specialist, Social media