How Local Social AdTech Drives Profitability for Marketing Agencies
Adopting local social AdTech isn’t merely a savvy decision – it’s the blueprint for the next generation of successful and efficient marketing agency ventures. By leveraging AdTech capabilities, agencies can achieve profitability, maintain competitive pricing, and deliver effective, on-brand, location-based social advertising campaigns. Keeping Cos
Solving Common Marketing Agency Social Advertising Myths
Marketing agencies need to be at the forefront to provide outstanding outcomes for their corporate brand clients. However, misconceptions about campaign strategies can hinder optimal performance. Let’s debunk some common myths and discover how harnessing social AdTech, purposefully designed to leverage Meta’s AI-driven capabilities, can elevate soci
Operational Excellence: The Tiger Pistol Advantage for Agencies
Collaborating with in-house agencies on local social advertising can prove to be a mutually beneficial endeavor. It paves the way for external agencies to increase their revenue, diversify their service offerings, enhance client satisfaction, and augment the size and budget of their campaigns. Furthermore, it opens access to previously untapped budgets and enab
Tapping into Sports Fans: Connecting Brackets to Bars through Local Social Advertising
For local pubs and restaurants, the roar of an enthusiastic crowd is more than just mere ambiance; it’s the hallmark of a successful business model. A recent survey by CGA by NIQ and Sky Business in Great Britain, revealed that more than two-thirds (68%) of these establishment owners agree that their revenue increases when they […]
Meta’s Might: Ad Performance Boosts Growth in Second Quarter
Don’t let the skeptics fool you – Meta is firing on all cylinders, defying expectations with a stellar second quarter and thriving in the ever-more-crowded ecosystem of paid social media and digital advertising. The Rise of Advantage Plus for Shopping Meta’s relentless journey towards greater market share is worthy of applause. A frontrunner f
The Evolving Landscape of Social Media: Trends Redefining the Industry
The social web is undergoing a major shift. Centralized apps like Reddit and Twitter are losing users due to factors that include the rise of misinformation and harassment on centralized platforms, as well as the growing desire for privacy and security. (Let’s not forget each of these platforms has increased friction in the user’s experience […]
Threads: The Explosive Launch of Meta’s Text-based Conversation Platform
Threads, a new text-based conversation platform developed by Meta, launched this past Wednesday evening and saw an adoption explosion. Within 24 hours, the app attracted more than 50 million users and shows no signs of slowing. Threads is a separate application, yet tightly integrated with Instagram. This integration facilitates adoption by leveraging users’
Decentralized Social Networks: Advantages for Brands
Traditional centralized social networks have dominated our digital lives, but a disruptive force is emerging—one that offers unprecedented advantages. With Meta’s introduction of its new social platform, Threads, and its impending move to the decentralized networking protocol ActivityPub, brands are forced to reconsider the status quo. Decentralized social
Meta’s Performance 5 Framework: Campaign Measurement
Meta’s Performance 5 Framework highlights five essential best practices for effective advertising on its platforms. In the sixth installment of the series, we explore recommendation number five: Assess the success of your campaign using conversion lift, A/B testing, and marketing mix modeling. Employing conversion lift measures, marketing mix modeling, an
Meta’s Performance 5 Framework: Enhance Campaign Performance and Measurement with the Conversions API
Meta’s Performance 5 Framework provides five exemplary best practices that dramatically boost ad performance on its platform. In this fifth article of our series, we’re covering the recommendation: Harness the Power of the Conversions API to Enhance Campaign Performance and Measurement. What is the Conversions API? The Conversions API (CAPI) empowers ad
