Are You Leveraging Reels and TikTok Effectively for Your Brand?
Understanding the distinct landscapes of Reels (spanning Facebook and Instagram) and TikTok is vital. Each platform offers unique opportunities and considerations for vertical video ads. By comparing them side-by-side, we aim to equip you with the knowledge to use these publishers effectively, tailoring your strategy to harness the strengths of each. Audience:
How to Create Effective Vertical Video Ads
In the last five years, social media advertising has experienced a notable shift with the rise of vertical video through TikTok and Reels. With mobile devices becoming the primary platform for consuming content, businesses are increasingly leveraging vertical videos to nurture discovery and engage their audiences effectively. However, creating impactful vertica
Why Vertical Video Ads Are Essential for Your Advertising Strategy
Leveraging vertical video advertising can amplify your brand’s presence, drive conversions, boost engagement, and connect with the younger, digitally savvy audience. Enhance the Mobile Experience Vertical video ads are tailor-made for mobile devices, ensuring a seamless viewing experience without the hassle of screen rotation. This keeps viewers engaged a
INFOGRAPHIC: The Power of Vertical Video Advertising
As vertical video posts dominate social feeds, it’s evident that this trend isn’t just growing—it’s flourishing, especially on powerhouse platforms like Facebook, Instagram, and TikTok. With 90% of global advertisers set to increase their investment in this format, the advantages of adopting vertical video advertising are unmistakable. From
Local Marketing: 4 Pillars for Amplifying Small Business Success
Effective local marketing rests on four key pillars: finding your audience, building a community, making use of your environment, and adapting to feedback. At the recent Localogy’s L24 conference, Sarah Cucchiara, Vice President of Business Development at Tiger Pistol, and Grant Coleman, Chief Revenue Officer at Uberall, explored these concepts in depth. Thei
Capitalizing on the Surge: Marketing Service Resellers’ Must Meet SMB Demand for Social Media Advertising
Small businesses are stepping up their advertising game. With an eye on growth, a staggering 94% are set to increase their marketing budgets in 2024. This shift isn’t just about spending more; it’s about spending smarter and seeing a golden opportunity with social media advertising. Social media is a part of our daily lives, and […]
How Local Social Advertising Can Transform Beverage Trade Partners into Influencers
The power of an influencer recommendation cannot be overstated. When a bartender or waiter suggests a drink, they often have a huge say in what ends up in a customer’s glass. This effect is more than just talk; it’s backed by solid data. The Global Bartender Report from CGA by NIQ shows that 1 in […]
Leveraging Local Social Advertising to Tackle Franchise Marketing Challenges
Local social advertising stands out as a crucial tactic for navigating and overcoming the unique challenges franchise brands face. Modern local social advertising tools offer solutions tailored to the franchise model, like simplifying campaign execution, ensuring compliance with brand standards, and facilitating easier adoption among franchisees. These tools ca
Brand Integrity and Agile Marketing with Local Social Advertising
A brand represents not merely a logo, but a commitment to quality and reliability for consumers. Yet, the involvement of franchisees introduces significant challenges in maintaining brand consistency and compliance. Any misalignment can damage the brand’s reputation and erode consumer trust, resulting in decreased sales. Local social advertising offers a
How Local Social Advertising Can Simplify Digital Marketing for Franchisees
Franchisees excel in business operations but frequently struggle with marketing. Busy schedules, a lack of digital marketing expertise, and the pressing need for location-specific advertising solutions leave many feeling overwhelmed. The need for an advertising strategy that aligns with their unique business needs without consuming precious time is more urgent
