Reducing Cost-Per-Redemption with Local Social Campaigns: How Tiger Pistol Optimized Great Clips’ Promotion Strategy
Client: Great Clips
Industry: Beauty
Challenge: Great Clips faced a complex issue: they needed a comprehensive way to execute location-specific promotions through social advertising and track redemption by location. While Great Clips offers franchisees a variety of promotional options, the need to measure financial efficiency across different locations remained. The goal was to provide a solution for distributing promotions and gain insights into campaign effectiveness. This would optimize the promotion strategy on both a brand and franchisee level.
Solution: Before partnering with Tiger Pistol, Great Clips used a coupon solution to help franchisees create and track local promotions. Tiger Pistol enhanced this by seamlessly integrating this into the social publishing workflow, enabling franchisees to choose promotions, create location-specific offers, and launch social ad campaigns effortlessly. This streamlined process prioritizes simplicity and efficiency, making it accessible even for those without extensive marketing expertise.
The merger of campaign performance and media spend metrics, alongside coupon redemption data, represented a breakthrough for Great Clips. This collaboration provides the brand with the ability to accurately calculate cost-per-redemption, an essential metric for measuring the financial impact of their promotional strategies. In the first year, Great Clips saw that leveraging local social advertising in conjunction with location-specific promotions yielded a much lower cost-per-redemption than anticipated, demonstrating the effectiveness of targeted, local advertising in driving measurable business outcomes.
decrease in expected cost-per-redemption
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