A Trust-Driven Growth Model: How Empowerment Builds Stronger Franchise Systems
When franchisees are equipped to run brand-approved, localized campaigns, performance improves. But the impact goes further than lower CPMs and higher click-through rates. The real return is trust, between franchisor and franchisee, between brand and customer, between local presence and national strength. Trust is what turns performance into loyalty. It’s wha
Comprehensive Facebook Benchmarks for Home Services Franchises
Performance makes the case. Localized advertising isn’t just the right strategic move. It’s the more effective one. When franchisees launch campaigns from their own pages with brand-approved creative and localized targeting, they beat Facebook’s own benchmarks, often by wide margins. Across reach and traffic campaigns, Tiger Pistol’s local execution
Digital Strategies That Drive Local Action for Home Services Franchises
Homeowners aren’t browsing digital platforms passively. They’re planning projects, checking reviews, and pricing out upgrades, and they’re doing it on the same channels where they scroll for news, recipes, and entertainment. Seventy percent of homeowners now prefer to book services online. Forty-five percent discover providers through social media. The bu
Empowered to Execute: How AdTech Turns Franchisees Into Powerful Local Marketers
Franchisees know their markets. They know the neighborhoods, the service quirks, the seasonal shifts. What they often lack is the time, tools, or confidence to turn that knowledge into effective advertising. This is where technology closes the gap. Modern AdTech platforms give franchisees the ability to launch high-performing, brand-compliant local campaigns in
The Familiar Advantage: How Staying Top of Mind Wins the Home Services Market
Homeowners don’t plan for emergencies. A busted pipe. A flickering circuit. A broken AC unit in the middle of July. These aren’t impulse buys or shopping moments. They’re moments of urgency, and homeowners must act fast. The provider they call first isn’t always the cheapest or closest. It’s the one they’ve seen before. The one […]
The Ground Game: Why Local Matters in a Shifting Home Services Market
The home services category is shifting. Consumer demand remains strong, but behaviors, budgets, and buying decisions are evolving quickly. More than 70 percent of professionals in the industry expect their business to grow this year, even in the face of inflation, labor shortages, and rising material costs. That optimism reflects something fundamental: homeowne
Why Local Visibility Wins: The Key to Earning Homeowner Trust in 2025
Homeowners are searching, but most have no idea who to hire. That’s not a gap. It’s a green light. According to Google, the majority of consumers searching for home services, like HVAC repair, plumbing, or house cleaning, don’t have a specific provider in mind. These are high-intent searchers. They’re ready to book. But brand recognition […]
Tiger Pistol Launches the Home Services Franchise Marketing Playbook
New Guide Reveals How Local Advertising Drives Performance, Trust, and Systemwide Growth Tiger Pistol, the most advanced local advertising platform, today announced the release of its newest resource for home service franchise marketers: Local Advertising Strategies for Home Services Franchises. This essential guide delivers strategic insights and benchmark dat
