The SMB Advertising Landscape – A Massive Opportunity for Resellers
Small businesses are doubling down on digital advertising to drive sales, generate leads, and build brand awareness. However, tight budgets, limited resources, and a lack of expertise make it difficult to see results. The SMB Advertising Challenge Top Business Priorities: According to the 2025 Small Business Marketing Survey by Taradel, 55.6% of SMBs prioritize
Scaling Facebook & Instagram Ads with Automation – A Reseller’s Competitive Edge
Facebook and Instagram remain the most preferred social media platforms for small and medium-sized businesses, making them essential channels for digital advertising strategies. Massive Audience Reach and Engagement Facebook, the flagship platform of Meta, remains the largest social media network, with more than 3 billion active users each month. Instagram, on
The Vertical Video Imperative – TikTok & Reels for SMB Growth
Short-form vertical video has become a dominant force in digital advertising, with platforms like TikTok, Instagram Reels, and Facebook Reels driving engagement rates higher than static content. Advertisers worldwide are recognizing this shift, with nine out of 10 planning to increase investment in vertical video formats. These videos are proving highly effecti
How Marketing Resellers can Drive Recurring Revenue and Customer Retention with Subscription-Based Social Advertising
For marketing resellers, building predictable, recurring revenue is critical to sustainable growth. Subscription-based advertising programs provide an opportunity to generate consistent income while delivering long-term value to SMB clients. By offering automated, ongoing advertising campaigns, resellers can strengthen client relationships and create up-selling
The API Advantage: A Critical Component of Scalable SMB Digital Advertising for Resellers
Many marketing resellers have already invested in technology to create customer-facing portals, allowing clients to purchase a variety of marketing tactics within a streamlined workflow. The last thing they want is a solution that forces customers to exit that established process. That’s where API integration becomes essential – enabling resellers to enhanc
Marketing Resellers Win with Scalable, Automated Local Advertising
Marketing resellers have a massive opportunity in 2025, but scaling social advertising for SMBs comes with challenges – connecting ad accounts, managing (or offering) subscriptions, and ensuring seamless execution at scale. According to the 2025 Small Business Marketing Survey by Taradel, 94% of SMBs plan to maintain or increase their digital marketing invest
Closing the Trust Gap in Local Ad Spend
Localized advertising strengthens franchise relationships, builds consumer trust, and drives measurable results. Yet, despite its proven impact, many franchise systems continue to invest heavily in traditional media, such as print and direct mail. These choices are often driven by habit rather than performance, creating a trust gap in local ad spend. As second-
Empowering Franchisees Through Local AdTech: Strengthening Trust with the Right Tools
Franchise success depends on a balance between franchisee autonomy and brand consistency. The right local advertising technology bridges this gap by providing franchisees with powerful yet easy-to-use tools that maintain brand integrity while allowing for local customization. AdTech platforms instill trust between corporate teams and franchisees by ensuring tha
How Emotional Connections Build Trust and Drive Franchise Loyalty
Consumers form lasting relationships with brands, creating loyalty that extends beyond individual transactions. Research shows that 55% of adults feel emotionally connected to businesses in their local area, highlighting the value of localized advertising in strengthening trust. For franchises, building these connections enhances authenticity, deepens community
How Localized Advertising Fuels Franchise Growth and Strengthens Franchisee Trust
Trust is the foundation of every successful franchise relationship. It shapes franchisees’ perception of the brand, influences their willingness to embrace corporate initiatives, and ultimately drives their performance. However, fostering trust in a franchise system requires more than just strong branding – it demands consistent communication, transpare
