Facilitating Flexibility

To drive support for its mask-making donation drive, JOANN Stores partnered with Tiger Pistol to launch hyper-local Facebook ads. Tiger Pistol supported a quick and responsive local strategy, ensuring that JOANN could easily change, update, or pause their localized ads at any time, controlling their messaging based on store closings, and curbside or pickup options. In addition, Tiger Pistol implemented advanced attribution using mobile device signals to measure foot traffic. These results showed 85% of ads clicked resulted in store visits.