The Evolving Landscape of Social Media: Trends Redefining the Industry
The social web is undergoing a major shift. Centralized apps like Reddit and Twitter are losing users due to factors that include the rise of misinformation and harassment on centralized platforms, as well as the growing desire for privacy and security. (Let’s not forget each of these platforms has increased friction in the user’s experience […]
Threads: The Explosive Launch of Meta’s Text-based Conversation Platform
Threads, a new text-based conversation platform developed by Meta, launched this past Wednesday evening and saw an adoption explosion. Within 24 hours, the app attracted more than 50 million users and shows no signs of slowing. Threads is a separate application, yet tightly integrated with Instagram. This integration facilitates adoption by leveraging users’
Decentralized Social Networks: Advantages for Brands
Traditional centralized social networks have dominated our digital lives, but a disruptive force is emerging—one that offers unprecedented advantages. With Meta’s introduction of its new social platform, Threads, and its impending move to the decentralized networking protocol ActivityPub, brands are forced to reconsider the status quo. Decentralized social
