BYOD: How Data Integrations Drive Success in Local Social Advertising
When it comes to local social advertising campaigns, integrating your own data sources can be a daunting task. However, the value of integrations cannot be overstated. By tying together your data sources, you can unlock powerful insights and use them to inform and optimize your social campaigns. Tiger Pistol enables you to BYOD (Bring Your […]
Is Your AdTech Ready for Meta’s Ad Objective Overhaul? It Better Be. ODAX is Here.
Originally Published 3/30/2022; Updated 7/14/2022 Meta recently began its rollout of its new Outcome-Driven Ad Experiences (ODAX) to a large portion of ad accounts, reframing the way advertisers choose an objective. It will likely prove to be one of the largest overhauls to Meta’s advertising ecosystem in years. ODAX replaces Meta’s current lengthy l
