How Coca-Cola Used Geo-Targeted Facebook Ads to Boost Vending Sales
Client: Coca-Cola
Industry: Beverage
Challenge: Coca-Cola sought a method to stay top of mind for vending sales in highly-competitive locations such as airports, shopping centers, and universities.
Solution: Tiger Pistol launched geo-targeted Facebook campaigns directing to the nearest vending machine. Images and copy dynamically adjusted to drive relevancy for the location.
Increase in Sales vs. Vending Machines Not in Program
Lower Cost of Advertising Than Benchmark
People Reached
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