Engaging Health & Beauty Consumers: Strategic Use of Facebook, Instagram, TikTok, and Amazon
In the rapidly evolving health and beauty industry, technology is driving transformative changes in how consumers engage with products and services. For instance, nearly 60% of users have made a beauty purchase after seeing the product on social media and, specifically, 89% of TikTok users have made a beauty purchase after seeing a product on the platform,
Capitalize on the Coffee Industry’s Hot Streak with Facebook, Instagram, TikTok, and Amazon Ads
The coffee industry is extra hot this year, with a surge in visits and mobile orders. According to a recent study by Placer.ai, coffee chains saw a 5.1% YoY increase in visits in early 2024. Major players like Starbucks and Dunkin’ are expanding their footprints to meet growing demand without diluting existing store performance. Return-to-office […]
Maximizing Pizza Franchise Growth with Facebook, Instagram, TikTok, and Amazon Ads
While the pizza industry typically adopts a consistent marketing strategy year-over-year, recent indicators suggest notable shifts compared to the previous year. In 2024, Pizza Today key insights show social media is an important channel, with 78% of pizza operators using social media as part of their local marketing efforts, and Facebook continues to dominate
