L’Oréal Professionnel Empowers Salons with Social Campaigns to Drive Local Appointments
Client: L’Oréal
Industry: Brand
Challenge: L’Oréal Professionnel sought to grow market share by empowering their network of independent salons with supplier-funded social campaigns.
Solution: The brand leveraged Tiger Pistol’s platform to run Facebook & Instagram campaigns from the salon’s Facebook Business Pages. All ads had a “Call Now” or “Book Now” call to action, directing customers to the local salon.
Increase Product Sales for Participating Salons
of Local Salons Surveyed Deemed the Collaboration “Very Important” to Their Business
Participating Salons
Decrease in Cost of Advertising
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