Product Sales Through Supporting Salon Bookings

L’Oréal Professionnel sought to empower their network of independent salons with supplier-funded social campaigns that reactivated and modernized salon partners through collaborating on booking-focused digital advertising. The brand leveraged Tiger Pistol’s platform to run Facebook and Instagram campaigns sponsored by participating salons’ Facebook Business Pages. All ads had a “Call Now” or “Book Now” call to action, ensuring the audience reached could easily book an appointment.