How Wendy’s Scaled TikTok Ads to Connect with Young Audiences
Client: The Wendy’s Company
Industry: Quick Service Restaurant
Challenge: The Wendy’s Company aimed to expand its reach among younger
audiences on TikTok while maintaining brand consistency across franchisee campaigns.
Solution: With Tiger Pistol’s platform, Wendy’s franchisees could launch brand-approved TikTok campaigns, leveraging captivating vertical videos that resonated with local communities. Tiger Pistol’s technology streamlined ad publishing, allowing agencies to easily manage campaigns and ensuring consistency while maintaining local relevance.
Lower Cost of Advertising than TikTok Benchmark
of Impressions Reached Users Under 35
of Impressions Reached Users Under 25
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