Paul Elliott

Paul_Elliott (1)

Paul Elliott excitedly joined the Tiger Pistol team as CEO in 2019, following the strategic investment by Next Sparc. Previously, as President of BrandMuscle, a national-to-local software and services company, Elliott was responsible for innovating, enhancing, and delivering the future of BrandMuscle’s Integrated Marketing Platform. He has also held senior leadership positions in several large digital agencies, including his role as EVP, Marketing and Innovation for Rosetta (merged with Razorfish), and successfully built and sold his search marketing firm.

Prior to starting his agency, Paul served as the Director of Digital Marketing for the specialty retailer, Things Remembered, and began his career as a business process consultant at IBM. He is a recognized thought leader in integrated marketing and customer engagement, with more than 20 years of experience helping global brands and their channel partners achieve significant results and return on marketing investments.

Elliott was a recipient of Ad Age’s 40 under 40 and the Smart Business Smart 50 honor. Outside of work, he values his time with his wife Lauren, son, and daughter.

Ready to bring true collaboration between your brand and your channel partners into the digital space?


Tiger Pistol is a collaborative advertising platform that enables our clients to deploy optimized and scalable campaigns within minutes. By simplifying high-performance collaborative advertising for our clients and their partners, we help you achieve your most ambitious goals in customer acquisition and sales growth.