Amazon Ads
Sponsored Display Ad and Sponsored TV Ads at Scale for Local Businesses
Scale Amazon Ads with Ease Across Locations, Franchisees, or SMB Customers
Tiger Pistol empowers multi-location brands, franchises, and marketing resellers to scale their Amazon Sponsored Display and Sponsored TV campaigns effortlessly. launching hundreds or thousands of campaigns with remarkable efficiency and speed.
As an Amazon-verified partner, Tiger Pistol provides a seamless platform for initiating, optimizing, and monitoring campaigns, enabling businesses to achieve significant growth.
Get the Playbook
Empower your locations, franchisees, and SMB customers with the tools they need to succeed. Download “5 Reasons to Use Amazon Sponsored Display for Local Advertising.”
Maximize Reach and Engagement
A Side-by-Side Look at Sponsored Display Ads and Sponsored TV Ads
Sponsored Display Ads
Reach high-intent customers across Amazon.com, Twitch, IMDb.com, and thousands of third-party websites/apps.
Sponsored TV Ads
Reach streaming TV audiences that might not be reachable through traditional linear TV. With an estimated 155 million viewers in the U.S., Sponsored TV can help get your ads get in front of a wide base.
Sponsored Display Ads
Ads appear on Amazon-owned and third-party sites beyond the Amazon store, making them more versatile in terms of where they can reach users.
Sponsored TV Ads
Ads are shown on Amazon’s exclusive streaming services (Prime Video, Freevee, Twitch) and third-party services (e.g., Bloomberg, Crackle) through Amazon Publisher Direct.
Sponsored Display Ads
Uses display ads that include images and text, suitable for reaching users browsing on various platforms.
Sponsored TV Ads
Uses video ads, which are full-screen and non-skippable. The quality and format are developed to accommodate the largest screen in the home.
Sponsored Display Ads
Engages audiences through clickable ads designed to drive traffic to websites or in-app lead forms.
Sponsored TV Ads
Offers interactive elements such as QR codes or remote interactivity overlays to engage viewers directly from their TVs.
Sponsored Display Ads
Utilizes Amazon’s shopping and entertainment signals. Advanced targeting includes Amazon Audiences (in-market, lifestyle, interests, life events), product views, and purchases. Use location controls to reach audiences relevant to specific geographical areas including postal codes, city, designated market area (DMA), or state.
Sponsored TV Ads
Leverages Amazon’s first-party shopping and streaming signals for highly relevant targeting. Can target by content interests, in-market categories, and location. Use location controls to reach audiences relevant to specific geographies including postal codes, city, designated market area (DMA), or state.
Sponsored Display Ads
No minimum budget requirements, unlocking the power of Amazon Ads for small businesses.*
Sponsored TV Ads
No minimum spend, fees, or upfront commitments, unlocking the power of Amazon Ads for small businesses.*
*Ads from specific industry verticals, such as financial services, alcohol, gambling, real estate, and employment sites are not supported
Sponsored Display Ads
Allows tracking of performance across placements.
Sponsored TV Ads
Provides insights into ad interactions and brand impact.
Advanced Targeting Based on Amazon’s Proprietary Third-Party Signals
Amazon Audiences
Catalog of pre-built audiences you’d use to describe your brand’s core customers:
- In-market
- Lifestyle
- Interests
- Life events
Views
Reach audiences who have viewed or are actively browsing relevant products on Amazon that match your criteria.
Purchases
Reach audiences who have purchased products on Amazon matching your criteria.
Amazon Sponsored Display Ad Placements
Amazon Store Desktop
IMDB Desktop
Twitch Desktop
Third-Party Website Desktop
Why it Matters
- Drive results with constrained marketing budgets.
- Create engaging ad experiences in a fragmented landscape.
- Stay relevant without having to rely on 3rd party cookies.
