TikTok vs. Reels: How Greater Cleveland Food Bank Put Short-Form Video to the Test
Client: Greater Cleveland Food Bank
Industry: Non-Profit, Food
Challenge: The Greater Cleveland Food Bank (GCFB) provides meals for families and individuals in need. Their mission was clear: encourage monetary donations during checkout at participating local grocery stores. To tackle this, they decided to tap into the power of vertical video advertising to determine which platform, Reels or TikTok, would produce the best results.
Solution:
Tiger Pistol ran identical, simultaneous, vertical video campaigns on Instagram Reels and TikTok, targeting the Cleveland-Akron Ohio DMA. The ads were simple, yet compelling, encouraging people to donate at grocery store checkouts. Tiger Pistol’s technology worked behind the scenes, optimizing the campaigns in real time.
Results: TikTok was the clear winner, proving it’s a powerhouse for targeted, cost-efficient campaigns for the Greater Cleveland Food Bank.
TikTok Ads Saw 70% More Clicks than Reels Ads
TikTok Ads Cost 75% Less than Reels Ads
TikTok Saw a 102% Higher Click-Through-Rate than Reels Ads
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