How Coca-Cola Used Geo-Targeted Facebook Ads to Boost Vending Sales

Client: Coca-Cola

Industry: Beverage

Challenge: Coca-Cola sought a method to stay top of mind for vending sales in highly-competitive locations such as airports, shopping centers, and universities.

Solution: Tiger Pistol launched geo-targeted Facebook campaigns directing to the nearest vending machine. Images and copy dynamically adjusted to drive relevancy for the location.

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Increase in Sales vs. Vending Machines Not in Program

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Lower Cost of Advertising Than Benchmark

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People Reached

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