On-Brand, On-Demand: Empowering Franchisees

An American Hair Salon Franchise partnered with Tiger Pistol to empower their franchisees with a self-service, on-demand social ad solution. Tiger Pistol’s solution focused on brand compliance and performance best practices and addressed a critical challenge involving campaign funding across a diverse franchisee network. The salon franchise realized a 57% lower cost per coupon redemption per campaign than the target KPI, 70% greater click-through rate than the industry average, and a 77% lower cost per click than the industry average.