Coca Cola Case Study

Local Activation for Vending Machines

Coca-Cola Amatil sought a method to stay top of mind for vending sales in highly-competitive locations such as airports, bus stations, college campuses, etc. Tiger Pistol launched geo-targeted Facebook campaigns directing to the nearest vending machine. Images and copy dynamically adjusted to drive relevancy for the location.

Collaborators:
Coca-Cola + Vending Machines
Collaborative Model:
Do It For Them
Industry:
Consumer Products
Date:

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