Tiger Pistol Cuts Ad Costs and Enables Local Scale for Fresh Grocery Delivery Service

The Challenge:

A grocery store delivery service required a solution to maintain brand control while also empowering their network to market themselves locally. Past attempts to use Facebook led to inconsistent usage of brand assets, posting of off-brand content, and poor community management with high public relations risk. The national marketing team didn’t have the resources in-house to manage all the local Facebook pages on behalf their franchisees but didn’t want to go down the route of revoking an owner’s ability to market themselves on such an accessible and powerful tool.

Tiger Pistol Cuts Ad Costs and Enables Local Scale for Fresh Grocery Delivery Service

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