Tiger Pistol Takes Home Two U.S. Social Media Awards, the Latest in a String of Honors for the Company

Tiger Pistol Recognized for Excellence in Social Media Advertising, Innovation, and Strategy

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, announced today that it recently won two U.S. Social Media Awards – Best use of Facebook/Instagram and the Innovation Award. The company was also runner up for Best Use of Paid Social, Best Social Media Campaign, and Best Strategic Use of Social Media. 

With these latest awards, Tiger Pistol is now the most awarded and recognized social platform of 2020. In the span of eight months, Tiger Pistol was recognized by Digiday as the Best Social Media Marketing Platform, by Street Fight for Best Social Media Campaign, by Localogy as Best Localized Marketing Campaign, by AdExchanger for Best Social Media Campaign. Additionally, Tiger Pistol took second place in the Franchise Innovation Awards. The company was also named a finalist for three Shorty Awards for Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products; and a finalist for two Digiday Media Awards for Best B2B Brand Partnership and Most Original Use of Social. 

“These honors really speak to the quality of our social advertising technology, our company culture, and our common mission,” said Paul Elliott, Tiger Pistol CEO. “We want to help our clients grow. We’re highly competitive and fearless. You’ve got to be bold when you’re competing in a highly dynamic marketplace. We like to say we can accomplish the things that everyone else says ‘no’ to – what’s assumed to be too big or too scary or simply can’t be done. These are the challenges that propel us forward with great success.” 

See how the award-winning Tiger Pistol Platform can unlock local activation at global scale for your business.  Request a demo today!

Tiger Pistol Expands Operations to Northeast Ohio

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has opened its first operation outside of its headquarters in Austin, Texas, bringing at least 25 new jobs to Cleveland.

The Tiger Pistol Cleveland Office is located in an historic building on W. 6th Street.

The company, which ranks in the Top 100 of the Inc. 5000 list of Texas’ fastest-growing private companies and in the Top 5 among advertising and marketing companies, resides in a space on West Sixth Street in the Warehouse District of Downtown Cleveland for its Cleveland office. The expansion will further accelerate Tiger Pistol’s innovation roadmap for tools that help global brands, agencies, and resellers capitalize on the benefits of Facebook and Instagram advertising.

Tiger Pistol cites the Cleveland-area’s pool of technology and marketing expertise and affordability as some of the key driving factors for expansion into the market.

Tiger Pistol CEO, Paul Elliott is no stranger to building successful marketing companies in Cleveland. “Having had the opportunity to build my own digital marketing agency here, as well as serve in a leadership capacity for other outstanding Cleveland-based marketing and technology organizations, I am well aware of the amazing assets we have access to here in Cleveland,” said Elliott. “Cleveland’s world-class marketing and technology talent and their amazing work ethic is a competitive advantage when building and scaling a business. Our Cleveland expansion will help further strengthen our social advertising offering, which is already the dominant solution for multi-location marketers.”

The company considered other locations throughout the Midwest, but a team comprising the city of Cleveland, Project Management Consultants, JobsOhio and Team NEO collaborated to ensure Tiger Pistol would choose Cleveland for its expansion. The project is still subject to approval of state and local incentives.

“The City of Cleveland welcomes Tiger Pistol’s decision to invest and grow in Cleveland,” said Mayor Frank G. Jackson. “This investment reflects the continued growth of Cleveland’s technology sector and we look forward to working with them on their expansion.”

Citing a quality workforce and Ohio’s business climate as benefits to operating in Northeast Ohio, Bill Koehler, CEO of Team NEO, added, “Northeast Ohio is home to great companies looking to deepen their digital marketing and technology capabilities in order to grow. Tiger Pistol’s decision to invest here is a strong statement about the depth and breadth of the digital technology capabilities in this market. We expect their success to offer further encouragement to other digital technology companies exploring a significant investment in Northeast Ohio.”

About Tiger Pistol

Tiger Pistol is the world’s #1 social advertising automation platform for local. For nearly a decade, the company has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with over 800k Facebook and Instagram campaigns published to date. Tiger Pistol’s first of its kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation. Tiger Pistol has been recognized by Digiday as the Best Social Media Marketing Platform, by Street Fight for Best Social Media Campaign and by Localogy as Best Localized Marketing Campaign, and by AdExchanger for Best Social Media Campaign. Tiger Pistol Ranks in the Top 100 on the Inc. 5000 List of Texas’s Fastest Growing Private Companies and in the top 5 among advertising and marketing companies.

About Team NEO

Team NEO is a private, nonprofit economic development organization accelerating business growth and job creation throughout the 18 counties of Northeast Ohio. As the designated JobsOhio Network Partner, we align and amplify local economic development efforts in Northeast Ohio’s 18-county region; we conduct research and data analysis to inform local conversations and influence solutions; we market Northeast Ohio as a region; and we work to increase access to jobs, education and training for the region’s 4.3 million people. For more information, visit teamneo.org.

About JobsOhio

JobsOhio is a private nonprofit economic development corporation designed to drive job creation and new capital investment in Ohio through business attraction, retention and expansion. The organization also works to seed talent production in its targeted industries and to attract talent to Ohio through Find Your Ohio. JobsOhio works with six regional partners across Ohio: Dayton Development Coalition, Ohio Southeast, One Columbus, REDI Cincinnati, Regional Growth Partnership and Team NEO. Learn more at www.jobsohio.com. Follow us on LinkedIn, Twitter and Facebook.

Playbook: Social Advertising at Scale for Restaurants & Food Service Brands

While some major platforms have begun to offer advertising objectives that align with local needs such as calls or visits, none come close to the easy, effective tools Tiger Pistol provides to activate and manage your Restaurant or Food Service brand’s social advertising at scale.

Unlocking Local Activation at Scale is the social advertising playbook that reveals just how simple and efficient Tiger Pistol’s social advertising platform makes it for Restaurant and Food Service brands to onboard and empower their locations or channel partners with brand-approved, best practice, Facebook and Instagram campaigns — all customized for their local audiences.

Tiger Pistol, with Realogy, Named Finalist in Digiday Media Awards

Tiger Pistol Honored with Realogy for Social Advertising Strategies that Turned Real Estate Agents into Powerful Local Marketers

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has been named a finalist in two categories, Most Original Use of Social and Best Brand Partnership – B2B, in the prestigious Digiday Media Awards for its collaboration with Realogy, the largest residential real estate company in the US, for their Social Ad Engine product.

“By pairing Realogy’s real estate industry expertise with Tiger Pistol’s knowledge of social advertising at scale, we were able to deliver a large scale social advertising capability that drives remarkable results for Realogy’s real estate agents,” said Paul Elliott, CEO, Tiger Pistol. “Our relationship with Realogy is a true partnership, and the campaigns we execute together dramatically exceed expectations for effectiveness and cost efficiency. These honors from the Digiday Media Awards highlight Tiger Pistol’s industry leadership, as well as the collaborative nature of the relationships we share with our partners, like Realogy.”

Social Ad Engine’s industry-leading platform enables Realogy’s agents and brokers a seamless experience to publish high performing Facebook and Instagram ads. Every listing campaign leverages Social Ad Engine’s best-in-class, automatic A/B testing to ensure agents’ budgets are spent effectively to drive the best outcome. Agents realize the benefit of local social advertising with campaigns that are published directly from their Facebook Business Page versus from an office, company or brand page. For agents without an active listing, Social Ad Engine enables the auto-creation of branding campaigns to ensure agents can promote themselves anytime across the Facebook family of apps.

“Just like every Tiger Pistol platform offering, we developed Social Ad Engine with users in mind, simplifying the arduous process of publishing social ads for each listing by building behind-the-scenes automation,” said Talia Wachtel, VP Client Management at Tiger Pistol. “Our platform lets agents onboard and connect their Facebook Business Page quickly and publish thumb-stopping ads with only a few clicks. Agents can easily see what they are accomplishing with intuitive dashboards to view their campaigns, metrics, results, and other key elements. Moreover, they can download a report to demonstrate campaign success to their clients.”

“Tiger Pistol’s knowledge of social media campaigns, service level, attention to detail, and true commitment to our partnership were integral pieces of the successful simultaneous launch of Social Ad Engine to five of our brands,” said Christian Russo, Senior Director of Product Management, Realogy. “The dedication and enjoyment in their work and platform is evident in everything they do. When we established our long-term partnership, we had no idea how impactful it would be in today’s environment, however with Tiger Pistol’s help, we are able to deliver a level of certainty in these uncertain times with the speed and flexibility needed to let our agents and brokers own the recovery.”

Tiger Pistol’s partnership helped Realogy pivot seamlessly in a time when the real estate industry has been forced to undergo dramatic operational changes.  By accelerating the development roadmap, Tiger Pistol and Realogy were able to provide new and meaningful tools to agents through Social Ad Engine. Among some of the major changes made was a way for agents to speak to their communities in a more personal way through promoting agent advertisements, not just listings. Video and Carousel ads have also recently launched to enhance campaign performance and to give agents new ways to promote their listings and themselves.

Tiger Pistol and Realogy’s Social Ad Engine faces off against Questus and Fannie Mae HomeStyle® Renovation, IDG Communications, Inc. and Splunk, Verizon Media and Procter & Gamble, and the Financial Times and CFA Institute for Best Brand Partnership – B2B. The competition is equally stiff in the Most Original Use of Social category, contending with Sputnik France for Paris Mayday, ESPN for Dear Kobe, Zyper, E! News, and Bleacher Report. Winners will be announced Thursday, June 25 at 2:30PM EST in a virtual ceremony.

COVID-19 Response Program for Healthcare

As clinic operations evolve under COVID-19, healthcare providers need a responsive local strategy – with the ability to provide accurate information to patients.

In our playbook, we outline Tiger Pistol’s COVID-19 Support Programs for the Healthcare Industry.  You’ll learn how templatized local campaigns give you the ability to shift creative and messaging based on in-person appointments, virtual appointments, and vital healthcare updates, with easy tools to turn campaigns on or off based on changing local orders and pandemic scenarios. Get the playbook now. 

COVID-19 Response Program for Financial Services

As customer behavior evolves under COVID-19, local Facebook marketing strategies need to adapt as well.

In this playbook, we outline Tiger Pistol’s COVID-19 Support Programs for the Financial Services Industry.  You’ll learn to how adapt your marketing with Conversion and Lead based Campaign templates focused on lead acquisition, virtual consultations, and online quotes.

COVID-19 Response Program for Restaurants

As patron behavior evolves under COVID-19, local Facebook marketing strategies need to adapt beyond dine-in traffic.

Unlike other advertising platforms, Tiger Pistol can support a quick and responsive local strategy, ensuring that restaurant brands can more easily account for different scenarios. You’ll learn how templatized local campaigns give you the ability to shift creative and messaging based on curbside pick-up, dine-in, or full closure, and easy tools to turn campaigns on or off based on changing local orders. 

In this playbook, we outline Tiger Pistol’s COVID-19 Support Programs for the Restaurant Industry, revealing how local social advertising supports your recovery and revitalization efforts by reaching deeply into communities with both sales-driven and purpose-driven content. 

COVID-19 Response Program for Retail

As consumer behavior evolves under COVID-19, local social advertising has become critical to recovery and revitalization efforts, giving brands the opportunity to deeply reach communities with both sales-driven and/or purpose-driven content. 

Unlike other advertising platforms, Tiger Pistol can support a quick and responsive local strategy, ensuring that brands can more easily account for different scenarios. With templatized local campaigns, the ability to shift creative and messaging based on location status, and easy tools to turn campaigns on or off based on changing local orders. 

Learn more in our COVID-19 Support Programs for Retail Playbook. Check it out now. 

Tiger Pistol Named Finalist in AdExchanger Awards

Tiger Pistol was recently named a finalist in the prestigious AdExchanger Awards for Best Social Media Campaign. The award honors “the marketers behind the most creative and effective social media campaigns when it comes to achieving real business results.”

Tiger Pistol achieved this honor for the remarkable results generated for a Global Fortune 500 beverage company.

Winners will be announced at the AdExchanger Awards virtual celebration, which takes place Thursday, May 21 at 5 pm ET.

 

 

What are the Facebook Advertising Best Practices for Scaled Local Video Ads?

People are drawn to video. It’s just a super simple way to get information without exceeding the average person’s effort threshold. So it’s no surprise that video consumption has grown at a staggering rate, especially on mobile devices. Consider these stats from Social Media Today: 

  1. 100 million hours of video per day are watched on Facebook.
  2. 1200% more shares are generated by social videos than text and images combined. 
  3. Marketers who use video grow revenue 49% faster than non-video users. 
  4. 80% of users recall a video ad they have viewed online in the last month. 
  5. 50% of users take some kind of action after viewing a video ad. 

Considering video as part of your scaled social ad strategy? You’ll want to be sure to use Facebook’s best practices to get the most out of your video ads. Check out this infographic for six tips to increase your viewership and drive action. 

Learn how Tiger Pistol enables video advertising at scale.