Tiger Pistol Wins Digiday Tech Award

Tiger Pistol Named Digiday Tech Award Winner

Tiger Pistol’s Social Advertising Automation Platform Wins Best Social Marketing Tools/Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Digiday Technology Award for Best Social Marketing Tools/Platform.

Joe Nathan, Director Client Management, and Talia Wachtel, VP Client Management accept the Digiday Technology Award for Best Social Marketing Platform/Tools at the Digiday Awards Gala in New York City.

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for a Global Fortune 500 consumer product client. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in advertising cost in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Digiday has recognized Tiger Pistol as the leading social marketing platform to manage and scale social advertising efforts,” said Paul Elliott, Tiger Pistol CEO. “The selection of Tiger Pistol over other leading social advertising tool providers is validation of our category leadership position and that our global-to-local approach outperforms comparable brand-level campaign executions.”

The scale and efficiency provided by the Platform consistently gives Tiger Pistol clients a game-changing competitive advantage, increasing localization, personalization, and relevancy with the ability to publish global campaigns from local social pages, improving campaign effectiveness while reducing advertising costs.

“While every client is unique in their particular use case, the global-to-local approach is the future of social advertising, allowing brands to scale their marketing efforts by utilizing and empowering their locations to foster consumer connections via social advertising,” said Elliott. “Brand campaigns still have their place, but locally-executed campaigns stand out in their ability to dial up relevance through localization and personalization, and more relevance usually equates to better performance. Ultimately, it will be those brands who evolve to a more global-plus-local approach that will unleash the next wave of innovation in digital advertising. Tiger Pistol’s platform enables that shift.”

The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide.  Winners were announced November 14 at the Digiday Technology Awards Gala in New York City.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit Tigerpistol.com/request-a-demo.

Tiger Pistol Announces LSA Place Conference Sponsorship, Speaking Engagement

Tiger Pistol to Share Expertise in Personalization and Localization of Facebook Ads at Scale

Tiger Pistol, the world’s number one social advertising automation platform for local, announced its official sponsorship of the Local Search Association (LSA) Place Conference. The conference will be held in Austin, Texas, at Facebook’s offices on October 15-16. 

On Wednesday, October 16 at 9 a.m., Tiger Pistol CEO Paul Elliott will serve as a featured panelist on “Social Media Through a Local Lens,” a session that explores where location fits into social media strategy among consumer expectations, data, and privacy, and how to maximize the opportunities.

Whether a reseller, agency, or multi-location brand has a few hundred or thousands of local customers or outlets, Tiger Pistol offers the automation and workflow capabilities that save time building, launching, optimizing, and monitoring individual social advertising campaigns.

“Native social platforms simply were not designed with local advertising in mind, making it nearly impossible for advertisers to execute large volumes of local campaigns with the personalization and localization that’s required to deliver the optimal impact,” said Elliott. “I am excited to share the insights and best practices that allow Tiger Pistol to unlock value and efficiency of social advertising at scale for global brands, resellers, and agencies.”

The LSA Place Conference brings together a diverse group of attendees focused on driving and measuring online-to-offline consumer outcomes. It delivers new insights and best practices through thought leadership, provocative panels, critical topics, and unique case studies. 

“Place offers the perfect venue to discuss the next phase of social media advertising, where automation allows us to collect, present, and utilize data to show the real value of our social advertising.” said Elliott. 

Learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies.