The intersection of social and local offers cost-savings, better ability to drive conversions, and increased relevancy with creative and targeting capabilities. So why aren’t more brands shifting their social ad budgets from exclusively enterprise to local? Tiger Pistol CEO Paul Elliott tackled this question and more at the Local Search Association Place19 Conference.
“One of the challenges we’re up against is that for many of these global companies you’re as much proving out a technical capability as you are a model. We see more need to pilot or have a proof of concept – not because they are questioning product or capability – but because they don’t know if the model is going to work for them. So you have to prove that local social advertising works for a global brand, and at the same time, you’re having to prove out why your platform is the best way to do it. Moreover, proving it is more than CPMs or CPCs. We work with the brand to uncover demonstrative connections to local value.”
– Paul Elliott, Tiger Pistol CEO, Excerpt from LSA Panel Discussion