On-Demand Webinar: How Going Local Made Anheuser-Busch InBev the Toast of Towns Around the World

By investing in localized marketing, Anheuser-Busch InBev aggregated touchpoints in communities around the world. 

Watch and learn how AB InBev’s bottom-up approach to advertising generates larger and more meaningful results for its brand, drastically lowering cost of advertising, increasing consumer engagement, and fostering loyalty among its worldwide network of bars, restaurants and retailers. AB InBev reveals how Tiger Pistol’s technology enables this global-to-local strategy, and explains how its versatility helps them promote its local recovery and revitalization initiative for its establishments around the world.

Key Takeaways

  • Pairing AB InBev brand equity with local establishments drives a more personal connection with the consumer, increasing relevance 
  • Publishing ads at scale can still be personalized and meaningful
  • Publishing ads at scale does not need to be an expensive endeavor requiring a huge staff
  • Local advertising with the right technology makes pivoting simple and efficient

Speakers

Daniel Ingram, Global Director of Trade Innovation, Anheuser-Busch InBev

Daniel develops, tests, and scales innovative media, technology, and hardware programs for bar and retail customers across ABI’s global footprint to enhance consumer experiences and drive incremental sales. Daniel is a Level II Certified Cicerone, and is passionate about bringing people together over a great pint of beer.

Talia Wachtel, VP Client Management, Tiger Pistol

Talia has extensive experience working with national and global brands to generate meaningful business results from digital marketing. Talia’s expertise lies in the productization, go-to-market and operational fulfillment of scalable social ad products, with brands such as Realogy, Yellow Pages, Anheuser-Busch InBev and Web.com leveraging her to consult on the ideation and launch of successful social ad solutions to their end advertisers.

Ready to see how Tiger Pistol can develop a global-to-local strategy to suit your brand’s needs? Contact us today!

Tiger Pistol, with Realogy, Named Finalist in Digiday Media Awards

Tiger Pistol Honored with Realogy for Social Advertising Strategies that Turned Real Estate Agents into Powerful Local Marketers

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has been named a finalist in two categories, Most Original Use of Social and Best Brand Partnership – B2B, in the prestigious Digiday Media Awards for its collaboration with Realogy, the largest residential real estate company in the US, for their Social Ad Engine product.

“By pairing Realogy’s real estate industry expertise with Tiger Pistol’s knowledge of social advertising at scale, we were able to deliver a large scale social advertising capability that drives remarkable results for Realogy’s real estate agents,” said Paul Elliott, CEO, Tiger Pistol. “Our relationship with Realogy is a true partnership, and the campaigns we execute together dramatically exceed expectations for effectiveness and cost efficiency. These honors from the Digiday Media Awards highlight Tiger Pistol’s industry leadership, as well as the collaborative nature of the relationships we share with our partners, like Realogy.”

Social Ad Engine’s industry-leading platform enables Realogy’s agents and brokers a seamless experience to publish high performing Facebook and Instagram ads. Every listing campaign leverages Social Ad Engine’s best-in-class, automatic A/B testing to ensure agents’ budgets are spent effectively to drive the best outcome. Agents realize the benefit of local social advertising with campaigns that are published directly from their Facebook Business Page versus from an office, company or brand page. For agents without an active listing, Social Ad Engine enables the auto-creation of branding campaigns to ensure agents can promote themselves anytime across the Facebook family of apps.

“Just like every Tiger Pistol platform offering, we developed Social Ad Engine with users in mind, simplifying the arduous process of publishing social ads for each listing by building behind-the-scenes automation,” said Talia Wachtel, VP Client Management at Tiger Pistol. “Our platform lets agents onboard and connect their Facebook Business Page quickly and publish thumb-stopping ads with only a few clicks. Agents can easily see what they are accomplishing with intuitive dashboards to view their campaigns, metrics, results, and other key elements. Moreover, they can download a report to demonstrate campaign success to their clients.”

“Tiger Pistol’s knowledge of social media campaigns, service level, attention to detail, and true commitment to our partnership were integral pieces of the successful simultaneous launch of Social Ad Engine to five of our brands,” said Christian Russo, Senior Director of Product Management, Realogy. “The dedication and enjoyment in their work and platform is evident in everything they do. When we established our long-term partnership, we had no idea how impactful it would be in today’s environment, however with Tiger Pistol’s help, we are able to deliver a level of certainty in these uncertain times with the speed and flexibility needed to let our agents and brokers own the recovery.”

Tiger Pistol’s partnership helped Realogy pivot seamlessly in a time when the real estate industry has been forced to undergo dramatic operational changes.  By accelerating the development roadmap, Tiger Pistol and Realogy were able to provide new and meaningful tools to agents through Social Ad Engine. Among some of the major changes made was a way for agents to speak to their communities in a more personal way through promoting agent advertisements, not just listings. Video and Carousel ads have also recently launched to enhance campaign performance and to give agents new ways to promote their listings and themselves.

Tiger Pistol and Realogy’s Social Ad Engine faces off against Questus and Fannie Mae HomeStyle® Renovation, IDG Communications, Inc. and Splunk, Verizon Media and Procter & Gamble, and the Financial Times and CFA Institute for Best Brand Partnership – B2B. The competition is equally stiff in the Most Original Use of Social category, contending with Sputnik France for Paris Mayday, ESPN for Dear Kobe, Zyper, E! News, and Bleacher Report. Winners will be announced Thursday, June 25 at 2:30PM EST in a virtual ceremony.

On-Demand Webinar: The Critical Role of Local Social Advertising in Economic Recovery

Tiger Pistol’s Casey Zaffin, VP of Client Management, discusses why local social advertising is a must have for your economic recovery and revitalization efforts, the role of local social advertising in the economic rebuild, and how facilitating connections can be done at scale, whether you are a large multi-location brand, and agency, or an SMB reseller.

During this webinar, you will learn:

  • Companies that invest in local social advertising with precise targeting, refocused and flexible creative and messaging will capitalize on recovery opportunities and dominate in 2020 and into 2021.
  • With store visit optimization still off the table in many areas, we’ll define what measurements can be used to define social advertising success. ○ How engaging with consumers and the community on a personal level will establish a long-lasting connection and how ads can be dynamically scaled for localization.
  • How SMBs should take advantage of conversational commerce ○ Best practices in social advertising through the lens of three industry-leading companies:
    • A Global Fortune 500 beverage company using social to reach into communities to support local bars and restaurants
    • A Fortune 500 real estate company that’s enabling its agents to make critical connections at a time when human interaction is limited
    • A leading SMB reseller that’s empowering their customers with new and innovative tools to enhance personal connections.

Watch The Critical Role of Local Social Advertising in Economic Recovery 

On-Demand Webinar: Quality over Quantity – The Changing Face of 2020 Marketing

Tiger Pistol partnered with the Incite Group and Reuters Events to share the tools and strategies of America’s biggest brands on how they are eradicating the “quantity over quality” mentality that has consumed marketing and redefined the role of the CMO. 

Throughout the webinar, you will hear how brands are quickly adapting their social advertising strategies to deliver more meaningful content to consumers during a time of crisis. 

From changes in content: 

To changes in strategy:

  • A Global Fortune 500 beverage company leveraging Tiger Pistol technology to support on- and off-premise trade customers
  • A Fortune 500 real estate services provider enabling their network of 200,000 real estate agents through Tiger Pistol to promote more relevant listing content like video and virtual open houses

You will also hear how Facebook has reinstated their role in keeping us all connected and informed in the midst of crisis:

Lastly, you’ll learn why taking a local approach to social advertising will drive better results for your brand. 

“Taking a national strategy and deploying it locally increases relevance and decreases ad costs. We’ve always known at Tiger Pistol that brands have an opportunity to see positive ROI through a global to local ad strategy. So, to all of the brand marketers out there, if you weren’t doing it before, I urge you to implement local social advertising now. Not only can you as a brand remain in the hearts and minds of your consumers, but you can also drive a positive impact for local businesses at the same time.”

– Talia Wachtel, VP Client Management, Tiger Pistol 

In the on-demand webinar recording below, you’ll hear from: 

  • Tim Rickards, Marketing Director, Acquisition & Engagement, Charles Schwab
  • Heidi Gracie, Executive Director, Strategic Marketing and Communications, Arizona State University
  • Talia Wachtel, VP Client Management, Tiger Pistol
  • Nicholas Zeisler, Principal, Zeisler Consulting

Watch the on-demand webinar now.

Ready to learn more? Have a question for Talia? Contact us today! 

Webinar: Quality Over Quantity – The Changing Face of 2020 Marketing

As a marketing leader, you’ve probably been pummeled with the phrase “quality over quantity.”  The days of spray and pray are over, but that doesn’t mean you can’t be strategic at scale. 

Tiger Pistol is partnering with the Incite Group to bring you the live webinar Quality Over Quantity – The Changing Face of 2020 Marketing. Tiger Pistol’s Talia Wachtel, VP of Client Management, will discuss: 

  • How localization drives social ad relevancy, increasing desired outcomes and decreasing cost of advertising
  • How a global-to-local approach can bridge the gap between national advertising and local activation
  • How creating a symbiotic data-sharing relationship between a brand and its local partners can better activate the power of local campaigns and drive big goals at the national level

Talia will be joined by 

  • Tim Rickards, Marketing Director, Acquisition & Engagement, Charles Schwab
  • Heidi Gracie, Executive Director, Strategic Marketing and Communications, Arizona State University
  • Nicholas Zeisler, Principal, Zeisler Consulting
Quality Over Quantity – The Changing Face of 2020 Marketing
Wed, Apr 1, 2020
9:15 AM – 10:00 AM PST

Register now and you’ll receive a link to join live. Alternatively, registrants will receive the recordings, so you can watch in your own time. 

Raising Funds for Australia’s Heroes

Tiger Pistol is raising funds for The Country Fire Authority, whose amazing volunteers are putting their lives on the line to fight the bushfires in Australia.

Why is Tiger Pistol raising funds?
Our company was founded in Melbourne, Victoria in 2011, and we still have strong ties to Australia. With every day that goes past, our hearts break seeing the devastation across the country. We wanted to do something to show our support.

With skies turning red and giant clouds of smoke sparking widespread thunderstorms, no area of the country is escaping the effects of the blaze. Put simply, Australia needs our help, and the best way to do that is to help those controlling the fires.

How to Donate
Please consider a donation to our GoFundMe. All donations, no matter how big or small, will help the CFA to continue providing they services and support Australia so desperately needs.

Tiger Pistol’s fundraiser is organized by Talia Wachtel, VP, Client Management, who has been with the company for almost 8 years and is from Melbourne, Australia. The team at Tiger Pistol and Talia are raising funds that will be directly donated to the CFA (Country Fire Authority). Funds will be withdrawn on January 31st and will be donated immediately via https://www.vic.gov.au/bushfireappeal

Tiger Pistol Cares: Fall Community Volunteering at the Food Bank

Recently, we took part in volunteer days at the Central Texas Food Bank and the Greater Cleveland Food Bank. These two food banks combined provide nearly 100 million nutritious meals to those in need.  

Our team worked together packing school lunches, sorting vegetables, and sorting and stacking milk into crates. We learned about the food banks’ reach, gaining a greater understanding of how hunger affects the communities where we live and work.  

“It was great to make a real hands-on impact on our local community,” said Bob Govia, Director, Product. “We took the time to learn more about the issue of hunger and the impact on communities and education, and then we had the privilege of packing lunches for kids in need in Cleveland.” 

“Being able to give back as an organization is one of the reasons I love working at Tiger Pistol,” said Ashley Gutierrez, Talent & Operations Manager. “We not only care about our people internally but our surrounding communities.”

Learning about the extensive community partnerships the food banks require to achieve their mission gave us humbling insight into the fight against hunger. The day of volunteering also gave us time to learn more about each other and our personal values.

Alex Serrano, Marketing Services Specialist, said, “It was extremely rewarding to see Tiger Pistol come together as a team to lend a helping hand at the Central Texas Food Bank. It really is incredible that just a few hours of volunteering helped create over 9K meals for our neighbors in need!”

“Volunteering at the food bank was a great opportunity to interact and collaborate with my colleagues in a non-work-related setting while also giving back to the community,” said Matt Liszewski, Senior Data Engineer. “It was awesome to be able to put our teamwork skills to use while also contributing to a worthy cause.”

Coming from a family that understands and values community service and the impact it can have, I found our experience at the Central Texas Food Bank immensely gratifying. I know I speak for our whole Tiger Pistol team when I say how proud I am to be part of a team that cares.

If you’re feeling inspired to volunteer at your local food bank, click here to find a location near you.

Tiger Pistol Named Winner in Street Fight Innovator Awards

Tiger Pistol Named Winner in Street Fight Innovator Awards

Global-to-Local Social Advertising for Fortune 500 Beverage Company Honored for Best Social Media Campaign

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it won the Street Fight Innovator Awards for Best Social Media Campaign.

Tiger Pistol’s campaign rose above the competition based on the incredible social advertising results achieved for a Global Fortune 500 beverage company. The beverage giant had historically relied on national television commercials and on-site print collateral to drive performance for their beer brands, but those tactics lack the ability to localize and personalize the message. Tiger Pistol’s global-to-local capability enabled its beverage client to better connect with consumers at the right time and place, resulting in improved advertising relevancy that translates to increased foot traffic to their independent retail, restaurant, and bar locations; and ultimately more consumption of their beer brands.

“We are honored that Street Fight has selected Tiger Pistol as the winner of the Innovator Award for Best Social Media Campaign,” said Paul Elliott, Tiger Pistol CEO. “By shifting brand advertising dollars to local social campaigns, Tiger Pistol was able to create breakthrough social advertising campaigns for our global client that delivered more impactful consumer engagement. We are thrilled to have our technology innovation and business impact recognized by Street Fight.”

The Tiger Pistol Social Advertising Automation Platform for Local enabled the client to drive qualified local traffic to thousands of decentralized retail, restaurant, and bar locations worldwide, resulting in a 60 percent decrease in advertising cost in comparison to the brand’s previous advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program, by solving three broad challenges for the client:

  • Challenge #1
    • Hyper-local dynamic targeting specific to each business sales area.
  • Solution
    • Tiger Pistol technology automatically validates each location’s address when they onboard, checking for sufficient potential reach and deploying ads to the relevant local area.
  • Challenge #2
    • Advertising that’s both on-brand and personalized to each end-location.
  • Solution
    • Tiger Pistol utilizes dynamic copy fields, a selectable media library of brand-approved assets, and the ability to publish from the individual location’s Facebook and Instagram Business Pages tied to their local address.
  • Challenge #3
    • The ability to provide relevant campaign results to both brand and location.
  • Solution
    • Every location can access their own dashboard with real-time campaign results, plus the Tiger Pistol Platform provides aggregate reporting across campaign metrics and market-sales volume.

“The net result of overcoming these challenges is not only a lower cost of delivery compared to advertising the same products nationally, but also happier local business channels, as the real story of the global-to-local approach is that it brings enterprise strength tools into the local market,” said Elliott. “The local restaurant chain’s general manager or the local sports bar owner can now partner with the brand to drive increased foot traffic and beverage consumption for their establishments. It’s a true win-win for the brand and its independent retailers.”

Street Fight magazine reports on the cutting-edge innovators shaping the future of local media, advertising, and commerce every year. The Street Fight Innovator Awards celebrate champions and innovators driving success in location-based technology, media, and marketing.

Winners were announced November 14 via streetfightmag.com, Street Fight Daily newsletter and various social media platforms.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit www.tigerpistol.com/request-a-demo.
Tiger Pistol Wins Digiday Tech Award

Tiger Pistol Named Digiday Tech Award Winner

Tiger Pistol’s Social Advertising Automation Platform Wins Best Social Marketing Tools/Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Digiday Technology Award for Best Social Marketing Tools/Platform.

Joe Nathan, Director Client Management, and Talia Wachtel, VP Client Management accept the Digiday Technology Award for Best Social Marketing Platform/Tools at the Digiday Awards Gala in New York City.

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for a Global Fortune 500 consumer product client. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in advertising cost in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Digiday has recognized Tiger Pistol as the leading social marketing platform to manage and scale social advertising efforts,” said Paul Elliott, Tiger Pistol CEO. “The selection of Tiger Pistol over other leading social advertising tool providers is validation of our category leadership position and that our global-to-local approach outperforms comparable brand-level campaign executions.”

The scale and efficiency provided by the Platform consistently gives Tiger Pistol clients a game-changing competitive advantage, increasing localization, personalization, and relevancy with the ability to publish global campaigns from local social pages, improving campaign effectiveness while reducing advertising costs.

“While every client is unique in their particular use case, the global-to-local approach is the future of social advertising, allowing brands to scale their marketing efforts by utilizing and empowering their locations to foster consumer connections via social advertising,” said Elliott. “Brand campaigns still have their place, but locally-executed campaigns stand out in their ability to dial up relevance through localization and personalization, and more relevance usually equates to better performance. Ultimately, it will be those brands who evolve to a more global-plus-local approach that will unleash the next wave of innovation in digital advertising. Tiger Pistol’s platform enables that shift.”

The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide.  Winners were announced November 14 at the Digiday Technology Awards Gala in New York City.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit Tigerpistol.com/request-a-demo.

Tiger Pistol at Yext: Search and Social, the Yin and Yang of Online Advertising

While hundreds of companies and brands gathered in NYC last week to talk about The Future of Search at Yext’s annual ONWARD19 conference, Tiger Pistol offered up the Yang to the conference theme’s Yin.

Tiger Pistol’s Talia Wachtel, VP of Client Management, took the stage to discuss the symbiotic relationship between local social advertising and search, and how local social is often the missing link in advertising campaigns. 

“Search is all about connecting with the hand-raisers, those who have expressed an interest,” said Wachtel. “Yet if you are just servicing the people actively in-market, you are missing the opportunity to extend your reach. That’s where social advertising becomes the perfect compliment to search. Social advertising goes beyond the hand-raisers, creating the need versus waiting for the need to be expressed.”  

Wachtel launched her talk, “When Ecommerce Isn’t Enough: Driving Local Consumer Engagement Through Social Media,” with two key metrics: 

Those two stats highlight the importance of reaching the local consumer, but just how can a marketer go about doing that? Especially when the past 20 years of advertising have been dominated by global marketing strategies that traditionally target everyone, and were not necessarily dynamic to the local consumer. 

Wachtel continued by discussing how the launch of the iPhone and the creation of social media platforms like Facebook seriously changed the playing field for global advertising campaigns. Suddenly marketers had to adjust to a landscape where users were consuming personalized information through feeds that allowed them to only see what mattered to them.

Wachtel acknowledged that moving dollars, all or part, from a global strategy to a local strategy is a tough decision, but the question is, 

“Is your brand willing to give up a certain level of control to gain the performance benefits of personalization and localization?” 

Marketers face challenges with changing platforms and questions on how to ensure that the messaging being used at the local level has synergy not only across locations, but with brand messaging as well.

Wachtel argued if a marketer can overcome these challenges by using local assets, advertising to a hyper-local audience, and target a relevant message to their local consumers, they’re in for some big rewards:

  • The brand’s advertising will have a higher relevancy, meaning more return out of ad spend and dollars being used to reach the right people at the right time, driving them to take action close to home.
  • By engaging locations in marketing efforts, locations are enabled to participate in the success of the campaigns, which promotes a feedback loop from the location to the market or brand. 
  • This feedback loop ultimately helps the brand maintain their messaging at the location level.

All this is typically easier said than done, because there are a lot of hurdles that marketers need to clear in order to gain the benefits of localized marketing through social media. 

Tiger Pistol, a Facebook Marketing Partner since 2013, has been developing automated technology that is designed to help brands and agencies tackle these obstacles. Tiger Pistol utilizes location data that can be managed through Yext to create dynamic ads distributed to 1000s of locations. This takes about as much effort as it would take to set up one campaign on Facebook Ads Manager.

Better yet, as Watchel mentioned, the numbers speak for themselves. While other marketers are seeing a rise in CPMs (cost-per-thousand-impressions) on average of 122% YOY. Tiger Pistol’s own data shows that ads run on the Tiger Pistol platform have benefited from a drop in average CPMs of about 17%. 

Yext ONWARD19 was packed with speakers discussing the latest in search technology and strategies to help keep brands relevant and on the cutting edge with their locations. But as mentioned, search is only half the local advertising equation. While search may pull in those interested in your product, local social advertising provides a cost-effective push, not only getting your message out to people who could be interested in your product, but also directing them exactly where to buy. 

Learn how Tiger Pistol can localize and personalize your social advertising so you can get the performance benefits of a global-to-local strategy. Contact us today