Tiger Pistol Named Winner in Street Fight Innovator Awards

Tiger Pistol Named Winner in Street Fight Innovator Awards

Global-to-Local Social Advertising for Fortune 500 Beverage Company Honored for Best Social Media Campaign

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it won the Street Fight Innovator Awards for Best Social Media Campaign.

Tiger Pistol’s campaign rose above the competition based on the incredible social advertising results achieved for a Global Fortune 500 beverage company. The beverage giant had historically relied on national television commercials and on-site print collateral to drive performance for their beer brands, but those tactics lack the ability to localize and personalize the message. Tiger Pistol’s global-to-local capability enabled its beverage client to better connect with consumers at the right time and place, resulting in improved advertising relevancy that translates to increased foot traffic to their independent retail, restaurant, and bar locations; and ultimately more consumption of their beer brands.

“We are honored that Street Fight has selected Tiger Pistol as the winner of the Innovator Award for Best Social Media Campaign,” said Paul Elliott, Tiger Pistol CEO. “By shifting brand advertising dollars to local social campaigns, Tiger Pistol was able to create breakthrough social advertising campaigns for our global client that delivered more impactful consumer engagement. We are thrilled to have our technology innovation and business impact recognized by Street Fight.”

The Tiger Pistol Social Advertising Automation Platform for Local enabled the client to drive qualified local traffic to thousands of decentralized retail, restaurant, and bar locations worldwide, resulting in a 60 percent decrease in advertising cost in comparison to the brand’s previous advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program, by solving three broad challenges for the client:

  • Challenge #1
    • Hyper-local dynamic targeting specific to each business sales area.
  • Solution
    • Tiger Pistol technology automatically validates each location’s address when they onboard, checking for sufficient potential reach and deploying ads to the relevant local area.
  • Challenge #2
    • Advertising that’s both on-brand and personalized to each end-location.
  • Solution
    • Tiger Pistol utilizes dynamic copy fields, a selectable media library of brand-approved assets, and the ability to publish from the individual location’s Facebook and Instagram Business Pages tied to their local address.
  • Challenge #3
    • The ability to provide relevant campaign results to both brand and location.
  • Solution
    • Every location can access their own dashboard with real-time campaign results, plus the Tiger Pistol Platform provides aggregate reporting across campaign metrics and market-sales volume.

“The net result of overcoming these challenges is not only a lower cost of delivery compared to advertising the same products nationally, but also happier local business channels, as the real story of the global-to-local approach is that it brings enterprise strength tools into the local market,” said Elliott. “The local restaurant chain’s general manager or the local sports bar owner can now partner with the brand to drive increased foot traffic and beverage consumption for their establishments. It’s a true win-win for the brand and its independent retailers.”

Street Fight magazine reports on the cutting-edge innovators shaping the future of local media, advertising, and commerce every year. The Street Fight Innovator Awards celebrate champions and innovators driving success in location-based technology, media, and marketing.

Winners were announced November 14 via streetfightmag.com, Street Fight Daily newsletter and various social media platforms.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit www.tigerpistol.com/request-a-demo.
Tiger Pistol Wins Digiday Tech Award

Tiger Pistol Named Digiday Tech Award Winner

Tiger Pistol’s Social Advertising Automation Platform Wins Best Social Marketing Tools/Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Digiday Technology Award for Best Social Marketing Tools/Platform.

Joe Nathan, Director Client Management, and Talia Wachtel, VP Client Management accept the Digiday Technology Award for Best Social Marketing Platform/Tools at the Digiday Awards Gala in New York City.

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for a Global Fortune 500 consumer product client. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in advertising cost in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Digiday has recognized Tiger Pistol as the leading social marketing platform to manage and scale social advertising efforts,” said Paul Elliott, Tiger Pistol CEO. “The selection of Tiger Pistol over other leading social advertising tool providers is validation of our category leadership position and that our global-to-local approach outperforms comparable brand-level campaign executions.”

The scale and efficiency provided by the Platform consistently gives Tiger Pistol clients a game-changing competitive advantage, increasing localization, personalization, and relevancy with the ability to publish global campaigns from local social pages, improving campaign effectiveness while reducing advertising costs.

“While every client is unique in their particular use case, the global-to-local approach is the future of social advertising, allowing brands to scale their marketing efforts by utilizing and empowering their locations to foster consumer connections via social advertising,” said Elliott. “Brand campaigns still have their place, but locally-executed campaigns stand out in their ability to dial up relevance through localization and personalization, and more relevance usually equates to better performance. Ultimately, it will be those brands who evolve to a more global-plus-local approach that will unleash the next wave of innovation in digital advertising. Tiger Pistol’s platform enables that shift.”

The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide.  Winners were announced November 14 at the Digiday Technology Awards Gala in New York City.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit Tigerpistol.com/request-a-demo.

Tiger Pistol at Yext: Search and Social, the Yin and Yang of Online Advertising

While hundreds of companies and brands gathered in NYC last week to talk about The Future of Search at Yext’s annual ONWARD19 conference, Tiger Pistol offered up the Yang to the conference theme’s Yin.

Tiger Pistol’s Talia Wachtel, VP of Client Management, took the stage to discuss the symbiotic relationship between local social advertising and search, and how local social is often the missing link in advertising campaigns. 

“Search is all about connecting with the hand-raisers, those who have expressed an interest,” said Wachtel. “Yet if you are just servicing the people actively in-market, you are missing the opportunity to extend your reach. That’s where social advertising becomes the perfect compliment to search. Social advertising goes beyond the hand-raisers, creating the need versus waiting for the need to be expressed.”  

Wachtel launched her talk, “When Ecommerce Isn’t Enough: Driving Local Consumer Engagement Through Social Media,” with two key metrics: 

Those two stats highlight the importance of reaching the local consumer, but just how can a marketer go about doing that? Especially when the past 20 years of advertising have been dominated by global marketing strategies that traditionally target everyone, and were not necessarily dynamic to the local consumer. 

Wachtel continued by discussing how the launch of the iPhone and the creation of social media platforms like Facebook seriously changed the playing field for global advertising campaigns. Suddenly marketers had to adjust to a landscape where users were consuming personalized information through feeds that allowed them to only see what mattered to them.

Wachtel acknowledged that moving dollars, all or part, from a global strategy to a local strategy is a tough decision, but the question is, 

“Is your brand willing to give up a certain level of control to gain the performance benefits of personalization and localization?” 

Marketers face challenges with changing platforms and questions on how to ensure that the messaging being used at the local level has synergy not only across locations, but with brand messaging as well.

Wachtel argued if a marketer can overcome these challenges by using local assets, advertising to a hyper-local audience, and target a relevant message to their local consumers, they’re in for some big rewards:

  • The brand’s advertising will have a higher relevancy, meaning more return out of ad spend and dollars being used to reach the right people at the right time, driving them to take action close to home.
  • By engaging locations in marketing efforts, locations are enabled to participate in the success of the campaigns, which promotes a feedback loop from the location to the market or brand. 
  • This feedback loop ultimately helps the brand maintain their messaging at the location level.

All this is typically easier said than done, because there are a lot of hurdles that marketers need to clear in order to gain the benefits of localized marketing through social media. 

Tiger Pistol, a Facebook Marketing Partner since 2013, has been developing automated technology that is designed to help brands and agencies tackle these obstacles. Tiger Pistol utilizes location data that can be managed through Yext to create dynamic ads distributed to 1000s of locations. This takes about as much effort as it would take to set up one campaign on Facebook Ads Manager.

Better yet, as Watchel mentioned, the numbers speak for themselves. While other marketers are seeing a rise in CPMs (cost-per-thousand-impressions) on average of 122% YOY. Tiger Pistol’s own data shows that ads run on the Tiger Pistol platform have benefited from a drop in average CPMs of about 17%. 

Yext ONWARD19 was packed with speakers discussing the latest in search technology and strategies to help keep brands relevant and on the cutting edge with their locations. But as mentioned, search is only half the local advertising equation. While search may pull in those interested in your product, local social advertising provides a cost-effective push, not only getting your message out to people who could be interested in your product, but also directing them exactly where to buy. 

Learn how Tiger Pistol can localize and personalize your social advertising so you can get the performance benefits of a global-to-local strategy. Contact us today

Proving That Local Social Advertising Works for a Global Brand

The intersection of social and local offers cost-savings, better ability to drive conversions, and increased relevancy with creative and targeting capabilities. So why aren’t more brands shifting their social ad budgets from exclusively enterprise to local? Tiger Pistol CEO Paul Elliott tackled this question and more at the Local Search Association Place19 Conference.

“One of the challenges we’re up against is that for many of these global companies you’re as much proving out a technical capability as you are a model. We see more need to pilot or have a proof of concept – not because they are questioning product or capability – but because they don’t know if the model is going to work for them. So you have to prove that local social advertising works for a global brand, and at the same time, you’re having to prove out why your platform is the best way to do it. Moreover, proving it is more than CPMs or CPCs. We work with the brand to uncover demonstrative connections to local value.”

Paul Elliott, Tiger Pistol CEO, Excerpt from LSA Panel Discussion

Read the full Local Search Association Article. 

Tiger Pistol Announces LSA Place Conference Sponsorship, Speaking Engagement

Tiger Pistol to Share Expertise in Personalization and Localization of Facebook Ads at Scale

Tiger Pistol, the world’s number one social advertising automation platform for local, announced its official sponsorship of the Local Search Association (LSA) Place Conference. The conference will be held in Austin, Texas, at Facebook’s offices on October 15-16. 

On Wednesday, October 16 at 9 a.m., Tiger Pistol CEO Paul Elliott will serve as a featured panelist on “Social Media Through a Local Lens,” a session that explores where location fits into social media strategy among consumer expectations, data, and privacy, and how to maximize the opportunities.

Whether a reseller, agency, or multi-location brand has a few hundred or thousands of local customers or outlets, Tiger Pistol offers the automation and workflow capabilities that save time building, launching, optimizing, and monitoring individual social advertising campaigns.

“Native social platforms simply were not designed with local advertising in mind, making it nearly impossible for advertisers to execute large volumes of local campaigns with the personalization and localization that’s required to deliver the optimal impact,” said Elliott. “I am excited to share the insights and best practices that allow Tiger Pistol to unlock value and efficiency of social advertising at scale for global brands, resellers, and agencies.”

The LSA Place Conference brings together a diverse group of attendees focused on driving and measuring online-to-offline consumer outcomes. It delivers new insights and best practices through thought leadership, provocative panels, critical topics, and unique case studies. 

“Place offers the perfect venue to discuss the next phase of social media advertising, where automation allows us to collect, present, and utilize data to show the real value of our social advertising.” said Elliott. 

Learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies. 

A Team that Cooks Together Stays Together

A few weeks ago, the Tiger Pistol team took their talents out of the office and into the kitchen for a team bonding activity. The staff split into six different teams, each representing a cross-section of our departments and lead by a professional chef. Each team was in charge of making a part of a three-course meal, and with two teams assigned to each course, friendly competition ensued. 

 I loved the company event because we were able to mingle with stakeholders from every part of the business, not just the individuals we work with on a daily basis,” said Amy Abell, Tiger Pistol Client Manager.

After meal prep, the team dined together, sharing and laughing together over what worked and what didn’t with their recipe experiments.  

“It was such a fun and unique work gathering,” said Chris Mayer, Tiger Pistol Project Manager, Solutions. “It really showed a lot of care on the part of our leadership to host this private cooking event complete with culinary tips and tricks we can use at home. Everyone had a great time and it was definitely a memorable event.”

EVENT: Tiger Pistol Hosts “Women in Agile” Software Meetup

Join us for a “Women in Agile” software meetup on May 21, 2019 at 6:30PM at Tiger Pistol’s Austin headquarters, 200 E. 6th Street, Suite 200, Austin, TX, 78701.

Women in Agile is an international grassroots effort to get more women involved in the Agile community through blogging, speaking at events, and building a network among other women.

“This software meetup is not just for women,” said event organizer Kate Kolchier. “Men are welcome too. We welcome anyone at our events who is supportive of our mission.”

The meetup is hosted in unofficial conjunction with the Global Scrum Gathering, a conference of 1,000+ Scrum and Agile practitioners from across the globe who “come to-gather” for new ideas, community collaboration, and an opportunity to create essential connections.

“The conference is in town during our regularly scheduled Meetup night, and we thought we’d try something different and host a get together for all the cool Austin Agile ladies to hang out with the awesome Agile folks who are flying into town for the conference,” said Kolchier. “We appreciate Tiger Pistol’s venue sponsorship and are proud of their continued commitment to empowering others to build success, whether they are their customers to become more powerful in their social advertising or the agile community to become more powerful in the software world.”

RSVP to the Women in Agile’s Global Scrum Gathering – Unofficial, Super Casual Social Software Meetup by emailing event organizer Kate Kolchier now.