Shrimp and Social Advertising: The Unlikely Connection

“What’s with the shrimp?” A fair question. I mean, what could shrimp possibly have to do with local social advertising at global scale? Metaphorically speaking–absolutely everything.

The Tiger Pistol shrimp, just 5 cm full grown, possesses a powerful advantage. By snapping its one extra large claw, it creates an underwater shockwave, complete with a sonic boom and ripple effect so strong it emits light and reaches a temperature comparable to the face of the sun, stunning the Tiger Pistol’s prey for easy capture.

Just as simply (and effectively!), Tiger Pistol enables brands, resellers, and agencies to send shockwaves in their markets-spreading their reach, driving leads, and foot traffic to their locations. We know it’s hard to navigate social advertising at scale, Tiger Pistol makes it as easy as a simple snap of a claw.

Tiger Pistol Named Digiday Tech Award Finalist

Tiger Pistol Inc., the only social advertising platform that delivers local activation at global scale, today announced that it has been named a finalist in the Digiday Technology Awards.

Tiger Pistol’s Social Advertising Automation Platform, purpose-built to overcome the challenges of locally-activating social advertising campaigns at scale, was selected as a finalist in the Best Social Media Tools/Platform category. The nomination was based on the remarkable results achieved for a global Fortune 500 consumer product client. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 37 percent decrease in cost per thousand impressions (CPM) in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Digiday has named Tiger Pistol among the best social media platforms in the market,” said Paul Elliott, Tiger Pistol CEO. “Time and again we see the meaningful impact of our platform in reducing advertising costs, while improving campaign effectiveness. The scalability and efficiency provided by our platform is a game-changing competitive advantage for even some of the largest brands in the world.”

Tiger Pistol’s platform creates, deploys, manages, and optimizes high-performing social ads at unprecedented scale, with more than 800,000 Facebook and Instagram campaigns published to date. Tiger Pistol’s first-of-its-kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation.

The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide.

Winners will be announced at the Digiday Winter Awards Gala in November.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, contact us today!