Tiger Pistol Announces Executive Leadership Additions, Digital Innovator Paul Elliott Named CEO

Talent additions and organizational restructure support Tiger Pistol’s rapid growth and reflect significant investments in product development, client service, and business operations.

Tiger Pistol, Inc., the only social advertising platform that delivers local activation at global scale, recently announced a series of strategic leadership moves that align the talent and experience required to guide the next phases of aggressive growth and innovation.

Paul Elliott joins Tiger Pistol as Chief Executive Officer, following the strategic investment by Next Sparc, a Cleveland, Ohio-based private investment firm. Elliott replaces Tiger Pistol co-founder Steve Hibberd, who will continue on the board of advisors in an active role supporting Elliott and the leadership team.

Previously, as President of BrandMuscle, a national-to-local software and services company, Elliott was responsible for innovating, enhancing, and delivering the future of BrandMuscle’s integrated marketing platform. He has also held senior leadership positions in several large digital agencies, and successfully built and sold his search engine marketing agency, which ultimately became part of Razorfish. Prior to starting his agency, Elliott served as the Director of Digital Marketing for the specialty retailer, Things Remembered, and began his career as a business process consultant with IBM.

“Before joining Tiger Pistol, I had the phenomenal opportunity to experience the business through the lens of a customer,” said Elliott. “In my prior role, we engaged Tiger Pistol to help us solve a real challenge that was impacting our ability to profitably grow and scale our social advertising offering. Through our partnership with Tiger Pistol, we completely eliminated the obstacles that were inhibiting our growth in this channel. As I learned and experienced more from Tiger Pistol, I saw an innovative, entrepreneurial, smart, and scrappy team and culture that I realized I had to be part of. With additional support and investment, I knew this company could be an even more valuable partner to Facebook and our clients, unlocking the value and efficiency of social advertising at scale for global brands, resellers, and agencies.”

“Paul is one of the brightest minds in digital advertising, and I’m fortunate to have worked with him in different capacities for nearly 20 years.” said Leonard Pagon, Chairman and CEO, Next Sparc, Inc. “I was actively looking for the chance to work together again, and the Tiger Pistol opportunity, product offering, and situation is the perfect fit for Paul’s unique experience and entrepreneurial leadership.”

In addition, Reid Sheppard joins Tiger Pistol as Senior Vice President, Engineering. Sheppard has nearly two decades of experience leading teams in developing and implementing complex technology solutions and systems. Prior to Tiger Pistol, Sheppard served as Vice President, Technology at Robots and Pencils, a global digital innovation firm; Senior Technology Manager at OverDrive, Inc, where he was responsible for the delivery and support of mobile applications for virtual libraries; and Senior Application Development Manager at Progressive Insurance, where he was responsible for large-scale project delivery, complex system architecture, and internal capability advancement. Reid’s skills include agile methodologies, test automation, Android development, and the software development life cycle.

Since acquiring the business in Q1 2019, investment in talent has been a key theme. To complement its outstanding existing team members, Tiger Pistol has added nearly twenty-five key resources to the business, including additional depth in engineering, quality assurance, client management and support, data and analytics, product management, finance, marketing, and talent management.

To further optimize the business, and enhance overall client delivery excellence and ongoing support, veteran Tiger Pistol team members Talia Wachtel and Casey Zaffin have been promoted to VP, Client Management – Brands and VP, Client Management – Resellers, respectively. Wachtel, who holds extensive experience working with national and global brands to generate meaningful business results from social advertising, will oversee the company’s client management and marketing services teams for Tiger Pistol’s enterprise brand clients. Zaffin, who holds more than a decade of experience in digital marketing automation, will oversee the company’s client management and marketing services teams for SMB reseller and agency clients.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies request a demo today.

Tiger Pistol Named Digiday Tech Award Finalist

Tiger Pistol Inc., the only social advertising platform that delivers local activation at global scale, today announced that it has been named a finalist in the Digiday Technology Awards.

Tiger Pistol’s Social Advertising Automation Platform, purpose-built to overcome the challenges of locally-activating social advertising campaigns at scale, was selected as a finalist in the Best Social Media Tools/Platform category. The nomination was based on the remarkable results achieved for a global Fortune 500 consumer product client. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 37 percent decrease in cost per thousand impressions (CPM) in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Digiday has named Tiger Pistol among the best social media platforms in the market,” said Paul Elliott, Tiger Pistol CEO. “Time and again we see the meaningful impact of our platform in reducing advertising costs, while improving campaign effectiveness. The scalability and efficiency provided by our platform is a game-changing competitive advantage for even some of the largest brands in the world.”

Tiger Pistol’s platform creates, deploys, manages, and optimizes high-performing social ads at unprecedented scale, with more than 800,000 Facebook and Instagram campaigns published to date. Tiger Pistol’s first-of-its-kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation.

The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide.

Winners will be announced at the Digiday Winter Awards Gala in November.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, contact us today!

EVENT: Tiger Pistol Hosts “Women in Agile” Software Meetup

Join us for a “Women in Agile” software meetup on May 21, 2019 at 6:30PM at Tiger Pistol’s Austin headquarters, 200 E. 6th Street, Suite 200, Austin, TX, 78701.

Women in Agile is an international grassroots effort to get more women involved in the Agile community through blogging, speaking at events, and building a network among other women.

“This software meetup is not just for women,” said event organizer Kate Kolchier. “Men are welcome too. We welcome anyone at our events who is supportive of our mission.”

The meetup is hosted in unofficial conjunction with the Global Scrum Gathering, a conference of 1,000+ Scrum and Agile practitioners from across the globe who “come to-gather” for new ideas, community collaboration, and an opportunity to create essential connections.

“The conference is in town during our regularly scheduled Meetup night, and we thought we’d try something different and host a get together for all the cool Austin Agile ladies to hang out with the awesome Agile folks who are flying into town for the conference,” said Kolchier. “We appreciate Tiger Pistol’s venue sponsorship and are proud of their continued commitment to empowering others to build success, whether they are their customers to become more powerful in their social advertising or the agile community to become more powerful in the software world.”

RSVP to the Women in Agile’s Global Scrum Gathering – Unofficial, Super Casual Social Software Meetup by emailing event organizer Kate Kolchier now.  

Tiger Pistol’s Platform Business Acquired by Cleveland-based Next Sparc to Accelerate and Enhance Company Growth Trajectory

Tiger Pistol, the world’s #1 social advertising automation platform for local, headquartered in Austin, TX, was recently acquired by Next Sparc, a Cleveland-based private investment firm with significant experience and success with investments and strategic partnerships in the digital space. The company’s Australian operations will continue business as usual.

For nearly a decade, Tiger Pistol has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with more than 650,000 Facebook and Instagram campaigns published to date. Tiger Pistol’s first-of-its-kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation.

“The opportunity to deliver real business results via Facebook and broader digital media channels at the Local level is enormous, yet still in its infancy. We are supremely confident that with the experience and resources of Next Sparc behind the business, Tiger Pistol’s leadership position will be strengthened and the company will have the opportunity to realize its full potential.” said Steve Hibberd, Tiger Pistol co-founder.

“Tiger Pistol offers an attractive specialization with its local social advertising platform, and demand is skyrocketing due to the continual rise of social media and consumer screen time.” said Next Sparc Partner, Nathan Carmon. “Tiger Pistol’s partnership with Next Sparc offers the financial resources and additional expert abilities to shepherd in the next stage of company growth.”

“Social advertising is the fastest growing segment of digital ad spend, projected to grow at a greater than 30% compound annual growth rate to $242.7B by 2023,” said Len Pagon, CEO of Next Sparc. “With Facebook controlling more than 80% of the global market share of social media advertising spend, Tiger Pistol’s social advertising automation platform is uniquely positioned to take advantage of growth within the Facebook ecosystem (Facebook, Instagram, WhatsApp, Marketplace).”

Tiger Pistol’s social advertising automation platform is the dominant solution for multi-location marketers. The company’s customers span multiple industries, including real estate, financial services and insurance, consumer products, retail, restaurant and food service, and value-added resellers.