Tiger Pistol Named Winner in Street Fight Innovator Awards

Tiger Pistol Named Winner in Street Fight Innovator Awards

Global-to-Local Social Advertising for Fortune 500 Beverage Company Honored for Best Social Media Campaign

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it won the Street Fight Innovator Awards for Best Social Media Campaign.

Tiger Pistol’s campaign rose above the competition based on the incredible social advertising results achieved for a Global Fortune 500 beverage company. The beverage giant had historically relied on national television commercials and on-site print collateral to drive performance for their beer brands, but those tactics lack the ability to localize and personalize the message. Tiger Pistol’s global-to-local capability enabled its beverage client to better connect with consumers at the right time and place, resulting in improved advertising relevancy that translates to increased foot traffic to their independent retail, restaurant, and bar locations; and ultimately more consumption of their beer brands.

“We are honored that Street Fight has selected Tiger Pistol as the winner of the Innovator Award for Best Social Media Campaign,” said Paul Elliott, Tiger Pistol CEO. “By shifting brand advertising dollars to local social campaigns, Tiger Pistol was able to create breakthrough social advertising campaigns for our global client that delivered more impactful consumer engagement. We are thrilled to have our technology innovation and business impact recognized by Street Fight.”

The Tiger Pistol Social Advertising Automation Platform for Local enabled the client to drive qualified local traffic to thousands of decentralized retail, restaurant, and bar locations worldwide, resulting in a 60 percent decrease in advertising cost in comparison to the brand’s previous advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program, by solving three broad challenges for the client:

  • Challenge #1
    • Hyper-local dynamic targeting specific to each business sales area.
  • Solution
    • Tiger Pistol technology automatically validates each location’s address when they onboard, checking for sufficient potential reach and deploying ads to the relevant local area.
  • Challenge #2
    • Advertising that’s both on-brand and personalized to each end-location.
  • Solution
    • Tiger Pistol utilizes dynamic copy fields, a selectable media library of brand-approved assets, and the ability to publish from the individual location’s Facebook and Instagram Business Pages tied to their local address.
  • Challenge #3
    • The ability to provide relevant campaign results to both brand and location.
  • Solution
    • Every location can access their own dashboard with real-time campaign results, plus the Tiger Pistol Platform provides aggregate reporting across campaign metrics and market-sales volume.

“The net result of overcoming these challenges is not only a lower cost of delivery compared to advertising the same products nationally, but also happier local business channels, as the real story of the global-to-local approach is that it brings enterprise strength tools into the local market,” said Elliott. “The local restaurant chain’s general manager or the local sports bar owner can now partner with the brand to drive increased foot traffic and beverage consumption for their establishments. It’s a true win-win for the brand and its independent retailers.”

Street Fight magazine reports on the cutting-edge innovators shaping the future of local media, advertising, and commerce every year. The Street Fight Innovator Awards celebrate champions and innovators driving success in location-based technology, media, and marketing.

Winners were announced November 14 via streetfightmag.com, Street Fight Daily newsletter and various social media platforms.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit www.tigerpistol.com/request-a-demo.
Tiger Pistol Wins Digiday Tech Award

Tiger Pistol Named Digiday Tech Award Winner

Tiger Pistol’s Social Advertising Automation Platform Wins Best Social Marketing Tools/Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Digiday Technology Award for Best Social Marketing Tools/Platform.

Joe Nathan, Director Client Management, and Talia Wachtel, VP Client Management accept the Digiday Technology Award for Best Social Marketing Platform/Tools at the Digiday Awards Gala in New York City.

Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for a Global Fortune 500 consumer product client. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in advertising cost in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Digiday has recognized Tiger Pistol as the leading social marketing platform to manage and scale social advertising efforts,” said Paul Elliott, Tiger Pistol CEO. “The selection of Tiger Pistol over other leading social advertising tool providers is validation of our category leadership position and that our global-to-local approach outperforms comparable brand-level campaign executions.”

The scale and efficiency provided by the Platform consistently gives Tiger Pistol clients a game-changing competitive advantage, increasing localization, personalization, and relevancy with the ability to publish global campaigns from local social pages, improving campaign effectiveness while reducing advertising costs.

“While every client is unique in their particular use case, the global-to-local approach is the future of social advertising, allowing brands to scale their marketing efforts by utilizing and empowering their locations to foster consumer connections via social advertising,” said Elliott. “Brand campaigns still have their place, but locally-executed campaigns stand out in their ability to dial up relevance through localization and personalization, and more relevance usually equates to better performance. Ultimately, it will be those brands who evolve to a more global-plus-local approach that will unleash the next wave of innovation in digital advertising. Tiger Pistol’s platform enables that shift.”

The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide.  Winners were announced November 14 at the Digiday Technology Awards Gala in New York City.

See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit Tigerpistol.com/request-a-demo.
Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

Tiger Pistol Launches Dynamic Video Ad Creation Capability to Its Social Advertising for Local Platform

New Capability Unlocks High-Performing Video Advertising Opportunities

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising.

“With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable,” said Paul Elliott, Tiger Pistol CEO. “Historically, the lack of high quality, relevant video assets has prevented most locally-targeted social advertising campaigns from utilizing video ads, which is a significant issue, since they typically outperform their static image counterparts.”

The capability allows Tiger Pistol Platform users to create high-quality videos, cost-effectively, using their current asset library of images and ad copy. Users add images and corresponding ad text into the theme wizard of their choosing, then the artificial intelligence engine creates videos complete with effects that enhance key focal points in the ad. The capability supports vertical video, standard horizontal, and square, providing flexibility to support the full range of ad types and placements.

“We wanted our advertisers to be able to utilize their existing image assets in a more attention-grabbing way, going well beyond a simple slideshow,” said Reid Sheppard, Tiger Pistol SVP, Engineering. “This new capability delivers this in a big way, giving our users’ ads that add wow-factor and the associated performance benefits of video.”

Whether for global brands wanting to enable local advertising throughout their footprint, agencies servicing their multi-location clients, or SMB resellers needing to support the individual needs of single location businesses, Tiger Pistol’s new video capability provides an elegant and highly scalable in-platform solution that simplifies the creation of video content.

To request a demo of Tiger Pistol’s new video capabilities, visit www.tigerpistol.com/request-a-demo.

 

Tiger Pistol Named Finalist in Street Fight Innovator Awards

Tiger Pistol Named Finalist in Street Fight Innovator Awards

Local Social Advertising at Global Scale for Fortune 500 Beverage Company Honored for Best Social Media Campaign

Tiger Pistol, Inc., the only social advertising platform that delivers local activation at global scale, today announced that it has been named a finalist in the Street Fight Innovator Awards for Best Social Media Campaign.

Tiger Pistol’s nomination was based on the incredible results achieved for a Global Fortune 500 beverage company. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in cost per thousand impressions (CPM) in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Street Fight has named Tiger Pistol as a finalist for Best Social Media Campaign,” said Paul Elliott, Tiger Pistol CEO. “The Tiger Pistol Platform is purpose-built to overcome the challenges of locally-activating social advertising campaigns at scale, and in the case of this campaign, the challenge was to engage with a decentralized, global network of independent retailers, bars, and restaurants. The result was a true win-win through local advertising – the brand achieved a higher ROI on its advertising investment, and the local businesses reaped the benefit of increased foot traffic and sales by publishing the branded ads through their local Facebook Pages.”

Street Fight magazine reports on the cutting-edge innovators shaping the future of local media, advertising, and commerce every year. The Street Fight Innovator Awards celebrate champions and innovators driving success in location-based technology, media and marketing.

Winners will be announced November 14 via streetfightmag.com, Street Fight Daily newsletter and various social media platforms.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies request a demo today.

Tiger Pistol Announces Yext Sponsorship, Speaking Engagement

Tiger Pistol Announces Yext ONWARD19 Conference Sponsorship, Speaking Engagement

Breakout Session to Discuss How Brands Can Effectively Take Enterprise Advertising to the Local Level

Tiger Pistol, the world’s number one social advertising automation platform for local, recently announced its official sponsorship of Yext’s annual conference, ONWARD19: The Future of Search, taking place October 29-30th at the New York Marriott Marquis.

On Day 2 of ONWARD19, October 30, at 3:45 PM, Tiger Pistol will present “When Ecommerce Isn’t Enough: Driving Local Consumer Engagement Through Social Advertising.”

“Most brands have robust national advertising campaigns, and while these are important for driving broad awareness through activation via traditional channels, they ultimately lack a local touchpoint that allows them to reach potential customers when and where it counts,” said Talia Wachtel, VP, Client Management for Tiger Pistol. “Our presentation will address the two major challenges brands face when it comes to advertising: 1. Communicating their brand message and product positioning at scale; and 2. Activating local consumers to visit their locations or channel stores where their products are sold.”

During its breakout, Tiger Pistol will cover:

  • How enterprise brands can drive additional foot traffic
  • How brands can increase awareness and reduce costs by taking enterprise advertising to the local level
  • Case studies outlining campaign success factors

“Tiger Pistol pioneered the shift from national social advertising campaigns to better-performing local campaigns from local pages,” said Wachtel. “While industry news reports show that Facebook costs are rising, with cost per metrics (CPMs) growing by 122%, users of Tiger Pistol’s platform are realizing inverse results with an overall CPM decrease of 16.50% in a YOY 2018-2019 comparison. In some instances, we’ve seen 60% lower CPMs compared to clients’ national brand efforts.”

Tiger Pistol will also provide interactive platform demonstrations at the conference.

Together, Tiger Pistol and Yext provide advanced social advertising and local activation benefits to mutual customers. By connecting their Yext account to Tiger Pistol’s platform, brands can sync their location names, websites, contact information, addresses, and Facebook Business Pages, and deploy thousands of localized campaigns across the Facebook family of applications within minutes. All location information, including their Facebook Business Pages, auto-populates in Tiger Pistol’s platform and is updated as changes occur in Yext.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit www.tigerpistol.com.

Tiger Pistol Announces LSA Place Conference Sponsorship, Speaking Engagement

Tiger Pistol to Share Expertise in Personalization and Localization of Facebook Ads at Scale

Tiger Pistol, the world’s number one social advertising automation platform for local, announced its official sponsorship of the Local Search Association (LSA) Place Conference. The conference will be held in Austin, Texas, at Facebook’s offices on October 15-16. 

On Wednesday, October 16 at 9 a.m., Tiger Pistol CEO Paul Elliott will serve as a featured panelist on “Social Media Through a Local Lens,” a session that explores where location fits into social media strategy among consumer expectations, data, and privacy, and how to maximize the opportunities.

Whether a reseller, agency, or multi-location brand has a few hundred or thousands of local customers or outlets, Tiger Pistol offers the automation and workflow capabilities that save time building, launching, optimizing, and monitoring individual social advertising campaigns.

“Native social platforms simply were not designed with local advertising in mind, making it nearly impossible for advertisers to execute large volumes of local campaigns with the personalization and localization that’s required to deliver the optimal impact,” said Elliott. “I am excited to share the insights and best practices that allow Tiger Pistol to unlock value and efficiency of social advertising at scale for global brands, resellers, and agencies.”

The LSA Place Conference brings together a diverse group of attendees focused on driving and measuring online-to-offline consumer outcomes. It delivers new insights and best practices through thought leadership, provocative panels, critical topics, and unique case studies. 

“Place offers the perfect venue to discuss the next phase of social media advertising, where automation allows us to collect, present, and utilize data to show the real value of our social advertising.” said Elliott. 

Learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies. 

Tiger Pistol Announces Executive Leadership Additions, Digital Innovator Paul Elliott Named CEO

Talent additions and organizational restructure support Tiger Pistol’s rapid growth and reflect significant investments in product development, client service, and business operations.

Tiger Pistol, Inc., the only social advertising platform that delivers local activation at global scale, recently announced a series of strategic leadership moves that align the talent and experience required to guide the next phases of aggressive growth and innovation.

Paul Elliott joins Tiger Pistol as Chief Executive Officer, following the strategic investment by Next Sparc, a Cleveland, Ohio-based private investment firm. Elliott replaces Tiger Pistol co-founder Steve Hibberd, who will continue on the board of advisors in an active role supporting Elliott and the leadership team.

Previously, as President of BrandMuscle, a national-to-local software and services company, Elliott was responsible for innovating, enhancing, and delivering the future of BrandMuscle’s integrated marketing platform. He has also held senior leadership positions in several large digital agencies, and successfully built and sold his search engine marketing agency, which ultimately became part of Razorfish. Prior to starting his agency, Elliott served as the Director of Digital Marketing for the specialty retailer, Things Remembered, and began his career as a business process consultant with IBM.

“Before joining Tiger Pistol, I had the phenomenal opportunity to experience the business through the lens of a customer,” said Elliott. “In my prior role, we engaged Tiger Pistol to help us solve a real challenge that was impacting our ability to profitably grow and scale our social advertising offering. Through our partnership with Tiger Pistol, we completely eliminated the obstacles that were inhibiting our growth in this channel. As I learned and experienced more from Tiger Pistol, I saw an innovative, entrepreneurial, smart, and scrappy team and culture that I realized I had to be part of. With additional support and investment, I knew this company could be an even more valuable partner to Facebook and our clients, unlocking the value and efficiency of social advertising at scale for global brands, resellers, and agencies.”

“Paul is one of the brightest minds in digital advertising, and I’m fortunate to have worked with him in different capacities for nearly 20 years.” said Leonard Pagon, Chairman and CEO, Next Sparc, Inc. “I was actively looking for the chance to work together again, and the Tiger Pistol opportunity, product offering, and situation is the perfect fit for Paul’s unique experience and entrepreneurial leadership.”

In addition, Reid Sheppard joins Tiger Pistol as Senior Vice President, Engineering. Sheppard has nearly two decades of experience leading teams in developing and implementing complex technology solutions and systems. Prior to Tiger Pistol, Sheppard served as Vice President, Technology at Robots and Pencils, a global digital innovation firm; Senior Technology Manager at OverDrive, Inc, where he was responsible for the delivery and support of mobile applications for virtual libraries; and Senior Application Development Manager at Progressive Insurance, where he was responsible for large-scale project delivery, complex system architecture, and internal capability advancement. Reid’s skills include agile methodologies, test automation, Android development, and the software development life cycle.

Since acquiring the business in Q1 2019, investment in talent has been a key theme. To complement its outstanding existing team members, Tiger Pistol has added nearly twenty-five key resources to the business, including additional depth in engineering, quality assurance, client management and support, data and analytics, product management, finance, marketing, and talent management.

To further optimize the business, and enhance overall client delivery excellence and ongoing support, veteran Tiger Pistol team members Talia Wachtel and Casey Zaffin have been promoted to VP, Client Management – Brands and VP, Client Management – Resellers, respectively. Wachtel, who holds extensive experience working with national and global brands to generate meaningful business results from social advertising, will oversee the company’s client management and marketing services teams for Tiger Pistol’s enterprise brand clients. Zaffin, who holds more than a decade of experience in digital marketing automation, will oversee the company’s client management and marketing services teams for SMB reseller and agency clients.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies request a demo today.

Tiger Pistol Named Digiday Tech Award Finalist

Tiger Pistol Inc., the only social advertising platform that delivers local activation at global scale, today announced that it has been named a finalist in the Digiday Technology Awards.

Tiger Pistol’s Social Advertising Automation Platform, purpose-built to overcome the challenges of locally-activating social advertising campaigns at scale, was selected as a finalist in the Best Social Media Tools/Platform category. The nomination was based on the remarkable results achieved for a global Fortune 500 consumer product client. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in cost per thousand impressions (CPM) in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.

“We are honored that Digiday has named Tiger Pistol among the best social media platforms in the market,” said Paul Elliott, Tiger Pistol CEO. “Time and again we see the meaningful impact of our platform in reducing advertising costs, while improving campaign effectiveness. The scalability and efficiency provided by our platform is a game-changing competitive advantage for even some of the largest brands in the world.”

Tiger Pistol’s platform creates, deploys, manages, and optimizes high-performing social ads at unprecedented scale, with more than 800,000 Facebook and Instagram campaigns published to date. Tiger Pistol’s first-of-its-kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation.

The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide.

Winners will be announced at the Digiday Winter Awards Gala in November.

To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, contact us today!

EVENT: Tiger Pistol Hosts “Women in Agile” Software Meetup

Join us for a “Women in Agile” software meetup on May 21, 2019 at 6:30PM at Tiger Pistol’s Austin headquarters, 200 E. 6th Street, Suite 200, Austin, TX, 78701.

Women in Agile is an international grassroots effort to get more women involved in the Agile community through blogging, speaking at events, and building a network among other women.

“This software meetup is not just for women,” said event organizer Kate Kolchier. “Men are welcome too. We welcome anyone at our events who is supportive of our mission.”

The meetup is hosted in unofficial conjunction with the Global Scrum Gathering, a conference of 1,000+ Scrum and Agile practitioners from across the globe who “come to-gather” for new ideas, community collaboration, and an opportunity to create essential connections.

“The conference is in town during our regularly scheduled Meetup night, and we thought we’d try something different and host a get together for all the cool Austin Agile ladies to hang out with the awesome Agile folks who are flying into town for the conference,” said Kolchier. “We appreciate Tiger Pistol’s venue sponsorship and are proud of their continued commitment to empowering others to build success, whether they are their customers to become more powerful in their social advertising or the agile community to become more powerful in the software world.”

RSVP to the Women in Agile’s Global Scrum Gathering – Unofficial, Super Casual Social Software Meetup by emailing event organizer Kate Kolchier now.  

Tiger Pistol’s Platform Business Acquired by Cleveland-based Next Sparc to Accelerate and Enhance Company Growth Trajectory

Tiger Pistol, the world’s #1 social advertising automation platform for local, headquartered in Austin, TX, was recently acquired by Next Sparc, a Cleveland-based private investment firm with significant experience and success with investments and strategic partnerships in the digital space. The company’s Australian operations will continue business as usual.

For nearly a decade, Tiger Pistol has been obsessively focused on building the world’s most effective social advertising platform for global brands, resellers, and agencies who realize the power of local activation at scale. As a preferred Facebook Marketing Partner and the largest third-party publisher of social advertising for local, Tiger Pistol creates, deploys, manages, and optimizes high-performance Facebook and Instagram ads at unprecedented scale, with more than 650,000 Facebook and Instagram campaigns published to date. Tiger Pistol’s first-of-its-kind technology delivers meaningful and measurable business impact for brands, resellers, and agencies alike, helping to unlock value and efficiency through innovation-led social advertising automation.

“The opportunity to deliver real business results via Facebook and broader digital media channels at the Local level is enormous, yet still in its infancy. We are supremely confident that with the experience and resources of Next Sparc behind the business, Tiger Pistol’s leadership position will be strengthened and the company will have the opportunity to realize its full potential.” said Steve Hibberd, Tiger Pistol co-founder.

“Tiger Pistol offers an attractive specialization with its local social advertising platform, and demand is skyrocketing due to the continual rise of social media and consumer screen time.” said Next Sparc Partner, Nathan Carmon. “Tiger Pistol’s partnership with Next Sparc offers the financial resources and additional expert abilities to shepherd in the next stage of company growth.”

“Social advertising is the fastest growing segment of digital ad spend, projected to grow at a greater than 30% compound annual growth rate to $242.7B by 2023,” said Len Pagon, CEO of Next Sparc. “With Facebook controlling more than 80% of the global market share of social media advertising spend, Tiger Pistol’s social advertising automation platform is uniquely positioned to take advantage of growth within the Facebook ecosystem (Facebook, Instagram, WhatsApp, Marketplace).”

Tiger Pistol’s social advertising automation platform is the dominant solution for multi-location marketers. The company’s customers span multiple industries, including real estate, financial services and insurance, consumer products, retail, restaurant and food service, and value-added resellers.