“Unlocking Local Activation at Scale“ is the social advertising playbook you’ve been waiting for. You’ll see just how simple and efficient Tiger Pistol’s social advertising platform makes it for Retail and Consumer Products Brands to empower their local store or channel partners with brand-approved, best practice, Facebook and Instagram campaigns — all customized for their local audiences.
Our social advertising experts have had a lot to say this year, providing insights and sound advice on the Tiger Pistol Blog. In case you missed some of the action, we’ve rounded up the best of the best blogs of 2019.
- How Can my Brand Best Use our Locations to Drive Foot Traffic or Leads Through Social Advertising?
Tiger Pistol’s Chris Mayer shows us examples of how to scale a national campaign locally by publishing your product messaging via your individual locations’ pages. Read More.
- Revamping Your Strategy and Audiences for the Latest “Safe & Civil” Facebook Advertising Update
Unsure about Facebook’s new Special Ad Categories? Tiger Pistol’s Analissa Moreno describes the changes and how they may affect your campaigns. Read More.
- Tiger Pistol at Yext: Search and Social, the Yin and Yang of Online Advertising
Get highlights from our YEXT ONWARD19 talk on the relationship between local social advertising and search — and how brands doing both are in for some big gains. Tiger Pistol’s Laura Sebo has the recap.
- What Facebook’s new campaign budget optimization rules mean for your company
Will Facebook’s new Campaign Budget Optimization requirements live up to the hype? [We think so!] Read More from Tiger Pistol’s Chris Mayer.
- How High-Volume Advertisers Benefit from Facebook’s New Parent/Child Business Manager Structure
Unlock scale and speed to revenue with Facebook’s new Parent/Child Business Manager. Let Tiger Pistol’s Casey Zaffin show you how it works.
- What Facebook’s Second Wave of Data Privacy Tools Means for Advertisers
Now they see it, now they can control it. Facebook is allowing users to disconnect all of their Off-Facebook activity. Tiger Pistol’s Amy Abell tells you what it means for advertisers.
- Understanding Facebook’s New Rules for Real Estate Ads
Did you know that Facebook has updated their real estate advertising policies? Don’t worry, our experts have you covered with those changes. Tiger Pistol’s Jarrod Hitt explains how to remain compliant and aligned with the Fair Housing Act.
- Decision 2020: Changes to Facebook’s Social & Political Ads Process
Are your ads getting flagged? It might have something to do with Facebook’s updated Political Policy. Tiger Pistol’s Analissa Moreno tells us how you can avoid any hassle.
- 10 Tips for Brands to “Go Local”
How can your brand best use your locations to drive foot traffic or leads through social advertising? Find out with these 10 Tips from Tiger Pistol’s Laura Sebo!
- The Facebook Pixel: Uses and Best Practices
Tiger Pistol’s Laura Kraay offers a whimsical guide to building audiences and measuring success with the Facebook Pixel.
At Tiger Pistol, we appreciate every expert on our team, so as a bonus blog, here’s a little write-up about our amazing company culture.
The Team that Cooks Together Stays Together
Recently the Tiger Pistol Team took their creativity into the kitchen for a collaborative culinary event. See the pics and learn more.
Thanks for reading the Tiger Pistol Blog this year! See you with more insightful content in 2020. Want to learn more about Tiger Pistol? Contact us Today!
Focus on Surfacing Unique Customer Insights and Building New Features Around Data Science Backed Recommendations
To align with its efforts to better collect, present, and utilize data to show the real value of social advertising, Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced a series of data engineering hires to accelerate the continued evolution of the company’s data and analytics capabilities.
“As the advertising technology landscape becomes more competitive, the ability to integrate and better leverage data will become a key differentiator,” said Paul Elliott, CEO, Tiger Pistol. “More than 90% of all purchases are still made offline, yet most advertisers remain largely blind to the connectivity between their advertising and these offline transactions. Sure, data exists for phone calls, leads, and online traffic, but there remains a large void when it comes to tying digital advertising to the actual sale. The team at Tiger Pistol is working to solve that very problem by connecting social advertising through the Tiger Pistol platform to real world engagement.”
Leading Tiger Pistol’s Data and Analytics team is recently hired Senior Data Engineer Matt Liszewski. Liszewski comes to Tiger Pistol from Companion Labs, where he led efforts to analyze, optimize, and automate Facebook ad spend. Liszewski has 15-plus years’ experience architecting high performance APIs and data intensive applications with both distributed and local teams. He’s been involved in full software development life cycles including requirements gathering, design, development, testing, and support.
“Matt has spent the majority of his career tackling difficult business challenges through the application of technology, so he was the perfect fit to lead our Data Engineering team. In our quest to deliver more value and advanced capability to our clients, we have some tough industry challenges to solve, and I am confident that Matt will lead us there,” said Elliott. “We’re excited about adding Matt to the Tiger Pistol team and can’t wait to see the opportunities Matt’s efforts will unlock.”
Additionally, Darshan Pradhan was recently hired to work with Liszewski as a Senior Application Engineer. He comes with 15 years’ experience developing and architecting software systems at digital and social advertising companies focused on leveraging data and analytics to provide optimized results to marketers. He has previously worked with Liszewski at Knotice/IgnitionOne, where he helped develop a digital marketing and data management platform focused on utilizing first- and third-party data to deliver personalized dynamic content via email, SMS, and display, and at Companion Labs, where he helped maintain and enhance the Facebook Ads data intake process, as well as led the development on the Google Ads data intake.
“Darshan will be focused on helping establish data intake patterns for integrating third-party data sets into Tiger Pistol’s data and analytics feature,” said Liszewski. “He’ll be working closely with the Product Development team to integrate existing applications with the new analytics feature, introducing a new Reporting and Analytics API, and working on the integration of new third-party data sets.
The team will evolve Tiger Pistol’s data and analytics capabilities to fully unlock the potential of existing Facebook insights data, as well as allow for the easy integration of third-party data sets.
“By enhancing our data and analytics foundation, Tiger Pistol is now able to provide unique insights to its customers as well as introduce new features around data-science backed recommendations,” said Elliott. “This foundation will also allow the Tiger Pistol team to demonstrate clear value to current and prospective customers.”
To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today.
Andrew Gilligan and Jason Johnson Tapped to Lead the Next Phase of Growth of Tiger Pistol’s Social Advertising for Local Platform
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently expanded its executive leadership team with the addition of Andrew Gilligan as SVP, Product; and Jason Johnson as VP, Enterprise Sales.
“Andrew’s and Jason’s hiring is part of Tiger Pistol’s continued investment in operations, product development, and client acquisition and success,” said Paul Elliott, CEO. “Together, their seasoned talent and industry perspective will build on Tiger Pistol’s industry-leading foundation by identifying and innovating ahead of our clients’ and prospects’ social advertising needs and desires.”
Gilligan will lead the next stage of Tiger Pistol’s product innovation. He has been leading product development for 15 years, ranging from ad exchanges to artificial intelligence assistants. Prior to Tiger Pistol, Gilligan was the VP of Product at RetailMeNot, focusing on location-based shopping products and personalization. He also designed OpenX’s Header Bidding solution to help publishers make more revenue, led Smaato’s mobile ad exchange for app developers, and led product for LiftDNA through its acquisition.
“Tiger Pistol continues to expand at breakneck speed, with tons of clients that want to run hyper-localized, paid social advertising campaigns at scale,” said Gilligan. “I’m excited to expand our partnership with Facebook, as well as be part of the amazing team that will further accelerate the next phase of the company’s growth.”
Johnson will lead the Tiger Pistol sales team, driving new client acquisitions, and providing strategic insights to support Tiger Pistol Platform innovations and client success. He brings twenty years of experience as a strategic enterprise software sales executive and leader. Johnson comes to Tiger Pistol from Kenshoo, where he served as VP Enterprise Sales. He has also held sales leadership positions at Salesforce, Sage Software, Microsoft, and Oracle. He has managed and sold to top global brands like Apple, Uber, REI, Expedia, Zillow, Nordstrom, Seagate and Yahoo.
“In addition to leading an aggressive sales team expansion, I’m eager to reinforce Tiger Pistol’s values and their position as a trusted partner for global brands, resellers, and agencies who recognize the importance of social advertising at scale,” said Johnson. “I’m thrilled to join Tiger Pistol’s executive team and humbled to work alongside such an incredibly talented group of professionals who are laser-focused on our clients’ success, fueling the company’s dynamic growth.”
To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today.
Global-to-Local Social Advertising for Fortune 500 Beverage Company Honored for Best Social Media Campaign
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it won the Street Fight Innovator Awards for Best Social Media Campaign.
Tiger Pistol’s campaign rose above the competition based on the incredible social advertising results achieved for a Global Fortune 500 beverage company. The beverage giant had historically relied on national television commercials and on-site print collateral to drive performance for their beer brands, but those tactics lack the ability to localize and personalize the message. Tiger Pistol’s global-to-local capability enabled its beverage client to better connect with consumers at the right time and place, resulting in improved advertising relevancy that translates to increased foot traffic to their independent retail, restaurant, and bar locations; and ultimately more consumption of their beer brands.
“We are honored that Street Fight has selected Tiger Pistol as the winner of the Innovator Award for Best Social Media Campaign,” said Paul Elliott, Tiger Pistol CEO. “By shifting brand advertising dollars to local social campaigns, Tiger Pistol was able to create breakthrough social advertising campaigns for our global client that delivered more impactful consumer engagement. We are thrilled to have our technology innovation and business impact recognized by Street Fight.”
The Tiger Pistol Social Advertising Automation Platform for Local enabled the client to drive qualified local traffic to thousands of decentralized retail, restaurant, and bar locations worldwide, resulting in a 60 percent decrease in advertising cost in comparison to the brand’s previous advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program, by solving three broad challenges for the client:
- Challenge #1
- Hyper-local dynamic targeting specific to each business sales area.
- Tiger Pistol technology automatically validates each location’s address when they onboard, checking for sufficient potential reach and deploying ads to the relevant local area.
- Challenge #2
- Advertising that’s both on-brand and personalized to each end-location.
- Tiger Pistol utilizes dynamic copy fields, a selectable media library of brand-approved assets, and the ability to publish from the individual location’s Facebook and Instagram Business Pages tied to their local address.
- Challenge #3
- The ability to provide relevant campaign results to both brand and location.
- Every location can access their own dashboard with real-time campaign results, plus the Tiger Pistol Platform provides aggregate reporting across campaign metrics and market-sales volume.
“The net result of overcoming these challenges is not only a lower cost of delivery compared to advertising the same products nationally, but also happier local business channels, as the real story of the global-to-local approach is that it brings enterprise strength tools into the local market,” said Elliott. “The local restaurant chain’s general manager or the local sports bar owner can now partner with the brand to drive increased foot traffic and beverage consumption for their establishments. It’s a true win-win for the brand and its independent retailers.”
Street Fight magazine reports on the cutting-edge innovators shaping the future of local media, advertising, and commerce every year. The Street Fight Innovator Awards celebrate champions and innovators driving success in location-based technology, media, and marketing.
Winners were announced November 14 via streetfightmag.com, Street Fight Daily newsletter and various social media platforms.
See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit www.tigerpistol.com/request-a-demo.
Tiger Pistol’s Social Advertising Automation Platform Wins Best Social Marketing Tools/Platform
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, today announced that it has won the prestigious Digiday Technology Award for Best Social Marketing Tools/Platform.
Tiger Pistol stood out among industry competitors based on the remarkable social advertising results achieved for a Global Fortune 500 consumer product client. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in advertising cost in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.
“We are honored that Digiday has recognized Tiger Pistol as the leading social marketing platform to manage and scale social advertising efforts,” said Paul Elliott, Tiger Pistol CEO. “The selection of Tiger Pistol over other leading social advertising tool providers is validation of our category leadership position and that our global-to-local approach outperforms comparable brand-level campaign executions.”
The scale and efficiency provided by the Platform consistently gives Tiger Pistol clients a game-changing competitive advantage, increasing localization, personalization, and relevancy with the ability to publish global campaigns from local social pages, improving campaign effectiveness while reducing advertising costs.
“While every client is unique in their particular use case, the global-to-local approach is the future of social advertising, allowing brands to scale their marketing efforts by utilizing and empowering their locations to foster consumer connections via social advertising,” said Elliott. “Brand campaigns still have their place, but locally-executed campaigns stand out in their ability to dial up relevance through localization and personalization, and more relevance usually equates to better performance. Ultimately, it will be those brands who evolve to a more global-plus-local approach that will unleash the next wave of innovation in digital advertising. Tiger Pistol’s platform enables that shift.”
The Digiday Technology Awards recognize the technology modernizing media and marketing, bringing efficiency and effectiveness to brands and agencies worldwide. Winners were announced November 14 at the Digiday Technology Awards Gala in New York City.
See exactly how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit Tigerpistol.com/request-a-demo.
New Capability Unlocks High-Performing Video Advertising Opportunities
Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently announced the launch of its new dynamic video capabilities for social advertising.
“With this new capability, Tiger Pistol is committing to a new standard of social media advertising offerings for our clients, with high-quality, engaging videos that are scalable, customizable, and repeatable,” said Paul Elliott, Tiger Pistol CEO. “Historically, the lack of high quality, relevant video assets has prevented most locally-targeted social advertising campaigns from utilizing video ads, which is a significant issue, since they typically outperform their static image counterparts.”
The capability allows Tiger Pistol Platform users to create high-quality videos, cost-effectively, using their current asset library of images and ad copy. Users add images and corresponding ad text into the theme wizard of their choosing, then the artificial intelligence engine creates videos complete with effects that enhance key focal points in the ad. The capability supports vertical video, standard horizontal, and square, providing flexibility to support the full range of ad types and placements.
“We wanted our advertisers to be able to utilize their existing image assets in a more attention-grabbing way, going well beyond a simple slideshow,” said Reid Sheppard, Tiger Pistol SVP, Engineering. “This new capability delivers this in a big way, giving our users’ ads that add wow-factor and the associated performance benefits of video.”
Whether for global brands wanting to enable local advertising throughout their footprint, agencies servicing their multi-location clients, or SMB resellers needing to support the individual needs of single location businesses, Tiger Pistol’s new video capability provides an elegant and highly scalable in-platform solution that simplifies the creation of video content.
To request a demo of Tiger Pistol’s new video capabilities, visit www.tigerpistol.com/request-a-demo.
Local Social Advertising at Global Scale for Fortune 500 Beverage Company Honored for Best Social Media Campaign
Tiger Pistol, Inc., the only social advertising platform that delivers local activation at global scale, today announced that it has been named a finalist in the Street Fight Innovator Awards for Best Social Media Campaign.
Tiger Pistol’s nomination was based on the incredible results achieved for a Global Fortune 500 beverage company. Among other benefits, the client’s use of the platform to drive traffic to thousands of locations worldwide resulted in a 60 percent decrease in cost per thousand impressions (CPM) in comparison to the brand’s national advertising efforts, plus a +50 Net Promoter Score among locations that participated in the program.
“We are honored that Street Fight has named Tiger Pistol as a finalist for Best Social Media Campaign,” said Paul Elliott, Tiger Pistol CEO. “The Tiger Pistol Platform is purpose-built to overcome the challenges of locally-activating social advertising campaigns at scale, and in the case of this campaign, the challenge was to engage with a decentralized, global network of independent retailers, bars, and restaurants. The result was a true win-win through local advertising – the brand achieved a higher ROI on its advertising investment, and the local businesses reaped the benefit of increased foot traffic and sales by publishing the branded ads through their local Facebook Pages.”
Street Fight magazine reports on the cutting-edge innovators shaping the future of local media, advertising, and commerce every year. The Street Fight Innovator Awards celebrate champions and innovators driving success in location-based technology, media and marketing.
Winners will be announced November 14 via streetfightmag.com, Street Fight Daily newsletter and various social media platforms.
To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies request a demo today.
Breakout Session to Discuss How Brands Can Effectively Take Enterprise Advertising to the Local Level
Tiger Pistol, the world’s number one social advertising automation platform for local, recently announced its official sponsorship of Yext’s annual conference, ONWARD19: The Future of Search, taking place October 29-30th at the New York Marriott Marquis.
On Day 2 of ONWARD19, October 30, at 3:45 PM, Tiger Pistol will present “When Ecommerce Isn’t Enough: Driving Local Consumer Engagement Through Social Advertising.”
“Most brands have robust national advertising campaigns, and while these are important for driving broad awareness through activation via traditional channels, they ultimately lack a local touchpoint that allows them to reach potential customers when and where it counts,” said Talia Wachtel, VP, Client Management for Tiger Pistol. “Our presentation will address the two major challenges brands face when it comes to advertising: 1. Communicating their brand message and product positioning at scale; and 2. Activating local consumers to visit their locations or channel stores where their products are sold.”
During its breakout, Tiger Pistol will cover:
- How enterprise brands can drive additional foot traffic
- How brands can increase awareness and reduce costs by taking enterprise advertising to the local level
- Case studies outlining campaign success factors
“Tiger Pistol pioneered the shift from national social advertising campaigns to better-performing local campaigns from local pages,” said Wachtel. “While industry news reports show that Facebook costs are rising, with cost per metrics (CPMs) growing by 122%, users of Tiger Pistol’s platform are realizing inverse results with an overall CPM decrease of 16.50% in a YOY 2018-2019 comparison. In some instances, we’ve seen 60% lower CPMs compared to clients’ national brand efforts.”
Tiger Pistol will also provide interactive platform demonstrations at the conference.
Together, Tiger Pistol and Yext provide advanced social advertising and local activation benefits to mutual customers. By connecting their Yext account to Tiger Pistol’s platform, brands can sync their location names, websites, contact information, addresses, and Facebook Business Pages, and deploy thousands of localized campaigns across the Facebook family of applications within minutes. All location information, including their Facebook Business Pages, auto-populates in Tiger Pistol’s platform and is updated as changes occur in Yext.
To learn more about how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies, visit www.tigerpistol.com.
Tiger Pistol to Share Expertise in Personalization and Localization of Facebook Ads at Scale
Tiger Pistol, the world’s number one social advertising automation platform for local, announced its official sponsorship of the Local Search Association (LSA) Place Conference. The conference will be held in Austin, Texas, at Facebook’s offices on October 15-16.
On Wednesday, October 16 at 9 a.m., Tiger Pistol CEO Paul Elliott will serve as a featured panelist on “Social Media Through a Local Lens,” a session that explores where location fits into social media strategy among consumer expectations, data, and privacy, and how to maximize the opportunities.
Whether a reseller, agency, or multi-location brand has a few hundred or thousands of local customers or outlets, Tiger Pistol offers the automation and workflow capabilities that save time building, launching, optimizing, and monitoring individual social advertising campaigns.
“Native social platforms simply were not designed with local advertising in mind, making it nearly impossible for advertisers to execute large volumes of local campaigns with the personalization and localization that’s required to deliver the optimal impact,” said Elliott. “I am excited to share the insights and best practices that allow Tiger Pistol to unlock value and efficiency of social advertising at scale for global brands, resellers, and agencies.”
The LSA Place Conference brings together a diverse group of attendees focused on driving and measuring online-to-offline consumer outcomes. It delivers new insights and best practices through thought leadership, provocative panels, critical topics, and unique case studies.
“Place offers the perfect venue to discuss the next phase of social media advertising, where automation allows us to collect, present, and utilize data to show the real value of our social advertising.” said Elliott.