Infographic: Facebook Best Practices for Choosing a Call-to-Action Button

The goal of every advertisement is to drive consumers to take action. Yet Facebook offers a wide variety of calls-to-action in its advertising. Choosing the right one depends on product, audience, and objective. These characteristics, among others, need to be considered in order to figure out which one will work for what you’re trying to accomplish. Non-committal calls-to-action, such as “Learn More,” may get you more clicks, but specific calls-to-action, like “Shop Now,” tend to produce higher conversion rates, since consumers who choose to click may feel more prepared to carry out the requested action. Choosing the right call-to-action can be confusing. Use this infographic of Facebook best practices to guide you.  

Ready to unlock social advertising at scale? Contact Tiger Pistol today.

A Team that Cooks Together Stays Together

A few weeks ago, the Tiger Pistol team took their talents out of the office and into the kitchen for a team bonding activity. The staff split into six different teams, each representing a cross-section of our departments and lead by a professional chef. Each team was in charge of making a part of a three-course meal, and with two teams assigned to each course, friendly competition ensued. 

 I loved the company event because we were able to mingle with stakeholders from every part of the business, not just the individuals we work with on a daily basis,” said Amy Abell, Tiger Pistol Client Manager.

After meal prep, the team dined together, sharing and laughing together over what worked and what didn’t with their recipe experiments.  

“It was such a fun and unique work gathering,” said Chris Mayer, Tiger Pistol Project Manager, Solutions. “It really showed a lot of care on the part of our leadership to host this private cooking event complete with culinary tips and tricks we can use at home. Everyone had a great time and it was definitely a memorable event.”

Shrimp and Social Advertising: The Unlikely Connection

“What’s with the shrimp?” A fair question. I mean, what could shrimp possibly have to do with local social advertising at global scale? Metaphorically speaking – absolutely everything.

The Tiger Pistol shrimp, just 5 cm full grown, possesses a powerful advantage. By snapping its one extra large claw, it creates an underwater shockwave, complete with a sonic boom and ripple effect so strong it emits light and reaches a temperature comparable to the face of the sun, stunning the Tiger Pistol’s prey for easy capture.

Just as simply (and effectively!), Tiger Pistol enables brands, resellers, and agencies to send shockwaves in their markets – spreading their reach, driving leads and foot traffic to their locations. We know it’s hard to navigate social advertising at scale, Tiger Pistol makes it as easy as a simple snap of a claw.