Tiger Pistol Adds Two Industry Product and Sales Veterans to Executive Leadership Team

Tiger Pistol Adds Two Industry Product and Sales Veterans to Executive Leadership Team

Andrew Gilligan and Jason Johnson Tapped to Lead the Next Phase of Growth of Tiger Pistol’s Social Advertising for Local Platform

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently expanded its executive leadership team with the addition of Andrew Gilligan as SVP, Product; and Jason Johnson as VP, Enterprise Sales. 

“Andrew’s and Jason’s hiring is part of Tiger Pistol’s continued investment in operations, product development, and client acquisition and success,” said Paul Elliott, CEO. “Together, their seasoned talent and industry perspective will build on Tiger Pistol’s industry-leading foundation by identifying and innovating ahead of our clients’ and prospects’ social advertising needs and desires.” 

Andrew Gilligan, SVP, Product, Tiger PistolGilligan will lead the next stage of Tiger Pistol’s product innovation. He has been leading product development for 15 years, ranging from ad exchanges to artificial intelligence assistants. Prior to Tiger Pistol, Gilligan was the VP of Product at RetailMeNot, focusing on location-based shopping products and personalization. He also designed OpenX’s Header Bidding solution to help publishers make more revenue, led Smaato’s mobile ad exchange for app developers, and led product for LiftDNA through its acquisition. 

“Tiger Pistol continues to expand at breakneck speed, with tons of clients that want to run hyper-localized, paid social advertising campaigns at scale,” said Gilligan. “I’m excited to expand our partnership with Facebook, as well as be part of the amazing team that will further accelerate the next phase of the company’s growth.”

Jason Johnson, VP, Enterprise Sales, Tiger PistolJohnson will lead the Tiger Pistol sales team, driving new client acquisitions, and providing strategic insights to support Tiger Pistol Platform innovations and client success. He brings twenty years of experience as a strategic enterprise software sales executive and leader. Johnson comes to Tiger Pistol from Kenshoo, where he served as VP Enterprise Sales. He has also held sales leadership positions at Salesforce, Sage Software, Microsoft, and Oracle. He has managed and sold to top global brands like Apple, Uber, REI, Expedia, Zillow, Nordstrom, Seagate and Yahoo. 

“In addition to leading an aggressive sales team expansion, I’m eager to reinforce Tiger Pistol’s values and their position as a trusted partner for global brands, resellers, and agencies who recognize the importance of social advertising at scale,” said Johnson. “I’m thrilled to join Tiger Pistol’s executive team and humbled to work alongside such an incredibly talented group of professionals who are laser-focused on our clients’ success, fueling the company’s dynamic growth.” 

To learn more about Tiger Pistol’s social advertising tools and how Tiger Pistol, the world’s #1 social advertising automation platform for local, unlocks local activation at global scale for brands, resellers, and agencies contact us today
The Retail Q5: Secrets to Maximizing Holiday Social Advertising Campaign Impact

The Retail Q5: Secrets to Maximizing Holiday Social Advertising Campaign Impact

The holiday season has arrived which means a deluge of mega sales, cyber deals, and the like. For small and large retailers, this time of year is often a boon to their bottom line, as everyone gets out to shop. And while everyone has read a headline (or two, or three…) about the “death of retail” with the advent of online shopping, in actuality, retail sales are expected to grow during the holiday period this year. The National Retail Federation forecasts a sales increase of 3.8% and 4.2% for retailers in the November-December period. Additionally noting that that despite what you might expect, retail sales have actually averaged 3.7% annual increase for the past five years.

The heightened emphasis on shopping is also a boon for advertisers, of course, as brands flood all of our social feeds and airwaves with hot deals. Not to mention the ever present cadre of e-commerce offerings also trying to break through. In fact, spending on digital ads is also expected to increase as more advertisers shift their efforts to social media advertising over television and print. Naturally, much of this social media spending will go to Facebook. It can seem especially difficult, especially for SMB retailers, to break through the noise. But there is hope, if you know how to game the system, to be able to maximize the impact of your Facebook ads. There is this concept of the “Q5” which references the ~15 day period during just before and after the holidays where the lead time on ground shipping makes shopping online difficult. You’ll hear differing definitions on the exact time frame, and there is a regional element too, as not everyone lives within 1 or 2 day shipping distances. 

Q5 is of particular import for retailers, but it is also an important consideration for advertisers. For smaller retailers looking to maximize their impact, this period represents an incredible opportunity to get noticed. Larger CPG brands, even if working a more long tail holiday advertising strategy, can also seize on this moment to further enrich their campaign strategy. Think about what “Q5” means; if you’re a retailer, you’re the only game in town in a lot of regions, due to shipping constraints. Secondly, with all the traditional emphasis on pre-holiday shopping, it is easy to discount post-holiday shopping, where many consumers are still off work and now also equipped with gift cards and gift receipt returns. Advertisers should not leave this potential revenue for their retail clients on the table. The third advantage of the Q5 period is that pre-holiday campaigns will also have ended, presenting the potential for lower rates on digital ads. 

Think about the strategic possibilities Q5 brings for awareness or reach campaigns in the few days leading up to the holidays to catch any procrastinators who need last minute gifts as they shop for others. Then subsequent campaigns in the week leading up and through the new year to capture folks who now have extra time and gift money to shop for themselves. Getting local is key to this strategy, even if you are servicing a larger CPG brand who sells through big box retailers. You will need ads that are locally relevant to get noticed and ensure you reach consumers within reasonable travel distance to shop in-store. 

Last year, Tiger Pistol ran holiday campaigns that covered the Q5 period for a beverage brand to drive consumers to the nearest retailer or restaurant to enjoy their products. Our technology produced thousands of local ads, each individualized to the brick and mortar location, powered by the brand’s creative resources. Consumers who were near a particular location would see ads pointing them to the nearest stores. Not only did our CPM’s beat national averages, which made the brand happy, but it was also a win for the locations too, who were happy at the potential of increased foot traffic during a period where their traditional advertising efforts had slowed.

Whether it’s through coordination between global brands and their independent retailers, or concentrated effort between a global CPG brand and big box retailer, the benefits of strategizing to the Q5 period are there for the taking. It’s just a matter of leveraging the right tools to ensure you can get in front of consumers where they are already spending most of their time (i.e. their Facebook and Instagram feeds) and serve them relevant creative. Most importantly, these local ads must represent the path of least resistance between the consumer and the on-site purchase. You can do this through the use of hyper local geo-targeting with integrated geo-navigation to the nearest location. Even better, you can also  further incentivize them with easily redeemable offers and specials from their mobile devices. So while we all want to start planning execution strategies for the new year, don’t sleep on the end of the year, as you might miss the chance to impress your retail clients and the opportunity to start 2020 off with a major win for both you and them. 

Ready to simplify social advertising, and enable local activation at global scale? Contact Tiger Pistol today.

Are Facebook CPMs Rising? Depends How Local You Go.

The Story of How a Simple Hunch is Transforming Social Advertising

A recent industry news article cited that Facebook’s CPM (cost-per-thousand impressions) grew by 122 percent. With our considerable amount of historical campaign data, we couldn’t help but wonder if Tiger Pistol’s Facebook Advertising CPMs were rising at the same rate. 

SPOILER ALERT: They’re Not. Not Even Close.

We don’t like to throw the word “hero” around, but this origin story shows exactly how our simple hunch is transforming social advertising. 

Tiger Pistol