How Advertising on Facebook & Instagram can boost your TV Marketing

We live in a world where mobile devices are an intrinsic part of daily life, and as such digital media consumption is no longer linear but far more multi-layered.

For the first time, digital ad spend has overtaken TV. Traditional TV viewership is on a steady decline while more and more users turn to alternate devices. However, television remains a multi-billion dollar industry, with many marketers still listing it as a key channel in their overall strategy.

What’s important to bear in mind is that modern TV-watchers simply do not have the same undivided attention as they once did. A whopping 81% of US viewers use a second device whilst watching TV, and Facebook sees a three-fold spike in usage during TV ad breaks. These viewers may be messaging friends about what they’re watching, or simply looking for a distraction during the ad breaks, but one thing is for sure – the television does not have their undivided attention.

So, how do you regain their consideration to make sure your TV marketing dollars don’t go to waste? You have to go where their attention is – Social Media.

By combining the unparalleled reach of television with the engagement and personalization of Social, you can create a cross-channel strategy that increases target audience penetration and creates a significant uplift in brand awareness. A study by the Advertising Research Foundation even found that adding digital to a TV campaign can produce a “kicker” effect of 60% higher ROI.

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While their attention may be spread across multiple platforms, today’s consumers are still hyper-visual. They don’t want to read a lengthy piece of content about a brand. Instead, they want to see the brand in action.

By incorporating Facebook and Instagram Advertising into your digital strategy, you can complement your television campaigns by distributing and re-enforcing the message to make it stick. Here’s some tips for you to get started:

  • Use clips, stills and messaging from your TV campaigns to create ads on Facebook and Instagram, creating cohesion across channels and increasing brand recall.
  • Leverage the Facebook Pixel to collect data of website visitors, and segment that data to remarket to those who have visited your site during ad breaks but dropped off once their show resumed.
  • For multi-location brands, consider localizing certain aspects of your campaign, such as copy and media, to drive maximum relevance with each of your target audiences.

While multi-screen strategies are still hard to measure, it’s fair to say that by getting in front of your audience where they spend most of their time can only benefit the efforts of your television marketing.

Stay tuned for our next Blog about navigating your way to Facebook ad acceptance.

Foodies of Tiger Pistol: Inspiration for your Weekend

 

Here at Tiger Pistol, we’re not just experts in social advertising- we’re also experts in delicious food. We’ve interviewed some of our in-house food connoisseurs to share some of their favorite eats. Whether you’re based in Austin, Texas or Melbourne, Australia, we’ve got some recommendations for where to satisfy your hunger.

Austin, Texas

  • Amy Abell, Senior Social Specialist: Kemuri Tatsuya“I mean, it’s a Japanese Izakaya with Texas influences – what’s better than that?”
  • Chris Gephardt, Engineer: Full English“They fry up traditional Full English breakfasts complete with proper British bangers, baked beans, tomatoes, and fried bread.”
  • Nick Gibson, Director – Group Finance: Tumble 22“best chicken sandwich”.
  • Talia Wachtel, VP of Marketing: Kemuri Tatsuya“I agree with Amy – hands down the best restaurant in Austin, closely followed by Loro. Also, if you’re looking for Avocado Toast – go to Irenes.”
  • Patrick Koepke, Operations Manager: Franklin BBQ leads the pack, but there are tons of great BBQ places within two hours of here. Uchiko for fancy tapas, Kura Sushi for sushi, and Mighty Fine for burgers.”
  • Casey Zaffin, Director, Client Management: BufalinaRamen TatsuyaFukumotoDai DueDee Dee and Veracruz All Natural
  • Marshall Weber, Social Specialist: Saps“Saps is good thai. Plus, Sap himself is the man.”
  • Mark Cram, Engineer: Tommy Want Wingy“hands down best wings in town.”
  • Joe Nathan, Director, Client Management: Jack Allen’s Kitchen“They have a pretty amazing chicken fried pork chop that is probably about a billion calories and likely shaves 5 years off my life every time I eat it.”

Melbourne, Australia

  • Ailie Pattten, Lead Social Specialist: Kisume, “Kisumé is relatively new to the Melbourne dining scene but don’t underestimate her… Trying to redefine high-end dining with something Melbourne hasn’t seen yet? It’s a tick from me!” 
  • Georgia Brown, Account Executive: “My fave restaurants are Red Door Windsor & Thirty Eight Chairs. If you’re wanting classic Melbourne bars, I recommend Naked for Satan & Jungle Boy.”
  • Carly Layton, Account Executive: Transformer“never knew what chickea panisse (with truffle salt) was but it’s amazing!”
  • Chris Senior, Senior Client Manager: “Have to agree with Transformer, blown away by how tasty plant based dining was. Also mjolner, a viking themed restaurant that nails the food and viking experience.”
  • Julia Greenhalf, Social Specialist: “I’m often late to the #hip #new #cool places party in Melb but had a brilliant experience at Garden State Hotel recently – the Canadian waitress made my night!”
  • Jaime Nosworthy, General Manager: SupernormalTipo 00DOC and Mammoth

Hopefully we’ve given you inspiration for your weekend adventures!

How Important is Workplace Culture? A Blog by Julia Greenhalf, Social Specialist at Tiger Pistol.

When I tell people about the company I work for, they always ask if we’re hiring.

It all started with some Australians who were eager to make a splash into the world of social and reshape the way we think about ad solutions. Today, it’s a company continuing to challenge that digital landscape, with a product  and engineering team in the U.S. working alongside the top dogs at Facebook, the hubbub of Cremorne cool in Melbourne and a reputable presence across the globe.

Working for Tiger Pistol is an experience neither someone fresh out of their studies nor emerging from a corporate office could ever imagine. Sure, you might see us on bean bags glistening in the sunshine, spread out across a revamped garage as carefree. But is the emphasis on the fun, the frivolity and the unconventional the secret to our success?

Stimulating Surroundings

I’d bet money that you go home each night to a place that feels homely – whether that’s photos of loved ones or artwork on the walls, or how you arrange your furniture or décor you’ve picked that reflects your tastes, style and personality. So why would you settle for spending the bulk of your week at a place that doesn’t get the same treatment as your home?

At TP, the days of bland white walls and desk cubicles were never there to begin with. In our Melbourne office, we’re delighted to be surrounded by natural light and greenery. We rotate seats frequently. We showcase our clients’ products on our shelves. And we’re fortunate to have our furry neighbor, Taco, pop in (pictured) for that essential serotonin boost!

We follow suit in our Austin HQ, with an industrial-inspired space in the heart of Downtown. We have open working spaces, couches for meetings and/or hanging out and a fantastic patio to take in the sunshine. From time to time we also enjoy a visit from our some of the dogs of Tiger Pistol!

                                               Taco, our Melbourne Neighbor. 

                                                 Louie hanging out in Austin.       

                                          Finley, the Australian Shepard in the U.S.

Vibe Tribe

In our Melbourne office, each week, a different table is responsible for the Vibe of the Tribe – whether through delicious treats, to full blown costume themed bonanzas. While Melbourne’s Christmas party was a condensed version of The Amazing Race, Harry Potter Week was arguably a favorite of the Tribe.

Harry Potter Week saw each employee sorted into houses and awarded points for exhibiting the Tiger Pistol values. If an employee was recognized for smashing a client meeting out of the park, points to Gryffindor for being Smart! If somebody baked the team cookies just because, points to Ravenclaw for being Caring! And what better way to bring people together and lift their spirits than over polyjuice potion?

People Power

When I first started at Tiger Pistol, I thought I was pretty social savvy. How wrong I felt! It is a privilege to work alongside and learn from some of the smartest minds in the social space everyday. It’s pretty unique to find people who come to work with as much care for what they do and why they do it each day. And when leaving a client feels more like a breakup than business, you know their heart’s in the right place.

So, is workplace culture really that important?

Stats suggest the average Millennial might hold up to 15 jobs throughout the course of their working life. So for business leaders, it makes sense to invest in not only the people but the culture of their business and what their company stands for.

Sure, you might assume that with all this fun and frivolity, we never get any work done, right?! Well, it’s quite the opposite. Studies far and wide have examined the factors that sway key talent to stay, jump aboard or jump ship, and Great Place to Work identified that, “being a great workplace and having great employees leads to increased client retention, customer satisfaction, and in turn a healthier bottom line.”

A thriving workplace culture retains employees by prioritizing their health and wellbeing, highlighting achievements and contributions, investing in professional growth and satisfaction and invigorating teams to achieve their goals – especially when the celebrations are so sweet.

If you’re looking to be part of a winning team, check out our job openings and apply to work with us today! Follow our Instagram to get a behind the scenes look at what’s happening in our offices around the globe.

World’s First Complete Multi-Location Solution for Facebook & Instagram Advertising

As a Facebook Marketing Partner since 2013, we have been focused on driving meaningful results for local businesses for almost a decade. Our success in delivering and fulfilling social strategies for some of the world’s biggest brands has led to our new purpose-built location enablement features for centralized and decentralized brand networks, which were made available in our Platform on October 9th.

As the leader in local Facebook & Instagram advertising, we’re excited to announce that our clients now have access to an innovative set of features that empower multi-location brands to enable their networks with best-practice, brand approved, hyper-local campaigns. Brands are expected to spend over $33.8b on Facebook in 2018, and until now, there has been no real way for brands to realize and capitalize on the benefits of Facebooking advertising at a local level.

The updates come at a critical time as brands continue to shift their spend locally. “While the major platforms have begun to offer advertising objectives that align with local needs such as calls or visits, none offer the tools to activate or manage this at scale, especially for those with multiple locations” said Tiger Pistol advisor and former Facebook exec, Scott Hannan.

For the first time ever, brands can create and distribute Facebook & Instagram campaign templates to hundreds or thousands of locations, and can determine how much control individual locations have over ad content, duration and budget. “Brands want to take advantage of their networks and empower teams at this local level, which is why these tools are increasingly in demand and driving real results” Hannan stated.

We asked our CEO & Co-Founder, Steve Hibberd, why Tiger Pistol sees these new features as an important part of a location-led marketing strategy. “It’s clear that mar-tech has a long way to go to support the intricacies of franchise and decentralized brand networks and how they manage local advertising efforts”, Hibberd said, “and the good news is, we’re solving one piece of the puzzle – providing brands that are already spending millions of dollars on social, a more efficient, local-centric way to spend those budgets, resulting in better outcomes for brands, their locations and most importantly, their customers.”

The new Location Control features provide an easy way for corporatemanagement to define every aspect of the campaign, including objective, localized targeting, media and dynamic copy. From there, corporate can determine how much control each location has over changing the content of the campaign, from editing copy to selecting from pre-approved media or even uploading their own images and videos. New funding features enable corporate to determine whether they pay for the campaign spend from a centralized budget, if they want to allow the location to add budget to their campaigns, or require the location to pay for the campaign budget completely. Campaign templates are distributed in seconds and locations are automatically notified to take action.

“We continue to see a significant increase in results when brands shift their budget from broad awareness objectives to local direct-response ads. Asahi Premium Beverages, for instance, generated a 710% year-on-year increase in sales quantity via a local campaign strategy for the launch of Estrella Damm in select retailers”, said Troy Townsend, our CCO and Co-Founder. “We’re excited that we’ve been able leverage a decade of experience, our partnership with Facebook, and our integration with Yext, to build something that truly does enable our clients to drive better results, maintain brand consistency and collaborate with their locations.”

Email Us for more information or for a demo of our new features!

Cox Media Group earns Facebook Partner Badge

 

We’re excited to hear that our friends at Cox Media Group have earned themselves a Facebook Marketing Partner’s Small Business Solution badge! We’re doubly excited that they were able to leverage our scalable ad technology to help them continue to achieve their long-standing history of successful social media campaign management.

If you weren’t already aware, being awarded the badge is no easy walk in the park. Cox Media Group had to meet and exceed Facebook’s high standards for capability and performance. So here’s a big congrats from us to the team over at Cox Media Group!

LJ Hooker’s Facebook Success Story Highlights the Power of Agent Enablement

Facebook has recognized the innovation of Aussie Real Estate giant, LJ Hooker, for their great work over the past 12 months leading the industry on how to scale and drive real value for their agents and customers.

The new Success Story highlights how the group boosted customer consideration with Local Awareness, Lead Gen and Traffic Ads. Leveraging our purpose-built real estate features, and alongside a custom integration to automatically configure Listing Ads, LJ Hooker Boost was launched to free up agent and support staff time, so that agents can focus on doing what they do best – driving exceptional service to help convert leads generated from the campaigns. Read all about the success of LJ Hooker Boost here.

Tiger Pistol has published over 15,000 Facebook & Instagram Real Estate campaigns, and leverages learnings from these to continually drive better results for real estate brands across the globe. Learn more about our Real Estate solution and request a demo to start enabling your network of agents today.

Not a Real Estate brand? Don’t worry – we can help you enable your centralized or decentralized network of locations using our world-first Facebook & Instagram ad technology for multi-location brands. Help Center to find out more.