Facebook Marketing pioneer joins Tiger Pistol

In 2011, when Facebook had only 200 million mobile users and no mobile advertising revenue, they acquired a hyper-local mobile advertising start up, Rel8tion, a company Scott co-founded. Fast forward seven years, and in its latest quarterly results Facebook revealed that mobile advertising revenue made up more than 90% of its nearly $12b revenue. What a difference a few years makes.

On his amazing ride contributing to Facebook’s advertising revenue growth, Scott has been exposed to some of the leading innovators and developers across the social, mobile and local marketing landscape.

Steve Hibberd, CEO & Co-founder of Tiger Pistol: “Scott’s incredible experience over nearly a decade helping to drive Facebook’s growth, together with his passion for driving value for ‘local’ business operators make Scott a perfect fit with Tiger Pistol.”

Scott Hannan, ex-Facebook exec and newly appointed Tiger Pistol Advisory Board member: “Tiger Pistol has proven itself as a best in class technology partner, making up for the absence of customized tools and service that exists across most major platforms, and leveraging APIs to provide a scalable solution.”

Working with many of world’s leading local business service providers and multi location brands, Tiger Pistol has created a bridge for local businesses to march over, toward marketing success. I couldn’t be more excited to help further fuel their growth,” Scott said.

“Small and local businesses undoubtedly drive the economy, not to mention being the largest employers – any politician can tell you that. Most of these folks have limited resources and as the world has moved rapidly to mobile, so many need help with modern marketing tools that can leverage the myriad mobile, social, location aware applications.”

While Tiger Pistol has grown rapidly over the past few years, we’ve only just scratched the surface of the larger opportunity, with social local advertising starting to explode. We already enable many of the world’s largest sellers of Facebook ads to local businesses, and now our technology is increasingly being used by multi-location brands. These brands are consistently seeing their local campaigns driving 30%+ better CPX relative to national spend. Given that fewer than 10% of businesses(1)(2) with a Facebook Business Page are advertising consistently the opportunity for Tiger Pistol is immense.

We have plenty of work to do, and we couldn’t be happier to welcome Scott to the team to help us get there.

(1) Facebook, Inc. (FB) Fourth Quarter and Full Year 2016 Results Conference Call February 1 st, 2017 – “65 Million Business Pages”.

(2) Facebook, Inc. (FB) Third Quarter 2017 Results Conference Call November 1st, 2017 – “6 Million Advertisers”.

About Tiger Pistol

With key operations in Melbourne, Australia and Austin, Texas, Tiger Pistol delivers high quality results for local businesses via Facebook advertising products at scale. Today, Tiger Pistol’s technology is leveraged by SMB agencies who manage social ads for their independent local business clients, as well as by regional, national and multi-national multi-location brands. Established in 2011, Tiger Pistol now auto creates, publishes, optimizes and reports on thousands of campaigns every day.

 

SPOTZER AND TIGER PISTOL PARTNER TO PROVIDE A GLOBAL BEST-IN-CLASS MARKETING SOLUTION FOR SMB’S

Spotzer, the leading digital marketing solutions provider based in Amsterdam, has announced its partnership with the best-in-class, social ads automation technology company, Tiger Pistol from Austin, Texas.

“We have been working closely with our friends at Tiger Pistol for some time and are truly excited to leverage Tiger Pistol’s API to integrate Tiger Pistol into SpotzerAds. SpotzerAds is best-in-class as a search-marketing platform with fantastic results for our customers.”

– Spotzer CEO, Pete Urmson  

“Our 7-years focused on ‘Social for Local/SMB’ has enabled us to gain a deep understanding of how to leverage Social to deliver value at the local level.”

– Tiger Pistol CEO, Steve Hibberd

By partnering with Tiger Pistol for Social Advertising, Spotzer can offer holistic and even more sophisticated digital marketing solutions. Adding considerable value to SMB customers by helping them to be discovered and generating leads and calls through websites, searches, social media, and display advertising. Through the Spotzer customer journey platform, SMBs will be able to have all of these digital marketing solutions easily executed and with a substantial return on investment.

Spotzer has a strong footprint in Europe, Australia and parts of the U.S. For Tiger Pistol, already present in the U.S. and Australia, the partnership will allow clients in the European marketplace to access their products. SpotzerAds is now positioned as a true leader in omni-channel solutions across Google, BING and Facebook. This, coupled with Spotzer’s leading customer experience platform through websites and SEO solutions, gives Spotzer’s enterprise partners a significant market advantage.

Spotzer CEO, Pete Urmson said, “We have been working closely with our friends at Tiger Pistol for some time and are truly excited to leverage Tiger Pistol’s API to integrate Tiger Pistol into SpotzerAds. SpotzerAds is best-in-class as a search-marketing platform with fantastic results for our customers. Integrating a best-in-class social platform to provide a single entry point for our partners and their customers will add real and meaningful value for our customers”.

He went on to say, “We conducted an extensive search for the right partner to collaborate with, we chose Tiger Pistol. We were incredibly impressed with their world’s best technology, and importantly the natural cultural fit of our teams. This has seen real trust develop that has resulted in a true collaboration and unique product innovation. We are excited at the possibilities.”

Tiger Pistol CEO, Steve Hibberd said, “Our 7-years focused on ‘Social for Local/SMB’ has enabled us to gain a deep understanding of how to leverage Social to deliver value at the local level. Via our close Facebook partnership and continual focused investment in product, we are leading the way in delivering high quality Social Ads at scale, delivering exciting results for the local and SMB marketplace.”

Steve made further comment; “We are excited to be working with Peter and the team at Spotzer, a team we have known for some time. We’ve been impressed by the Spotzer product and service, and we see this partnership supporting our strategy of increasing the accessibility to our solution across the globe”.

About Tiger Pistol

Headquartered in Austin, Texas and with operations in Melbourne, Australia, Tiger Pistol delivers high quality results for local businesses via Facebook, Instagram and Messenger at scale. Tiger Pistol’s technology is leveraged by SMB agencies that manage social media ads for their independent local business clients and additionally by multi location brands. Established in 2011, Tiger Pistol now auto-creates, publishes, optimizes and reports on thousands of campaigns every day.

About Spotzer

Spotzer is headquartered in Amsterdam with offices in Denver, Melbourne, Sofia and Manila. It provides fully integrated, white label solutions for enterprise businesses with large databases of SMB customers who want a digital marketing solution to help their business to grow. It is a global leader in providing technology and marketing services through its websites, Spotzer Ads, SEM platform and power content. Globally, Spotzer builds over 7,500 new digital services every month.